Freshuelva promotes the consumption of strawberries at Fruit Logistica

Producers and marketers of strawberries in the province of Huelva have participated in a meeting with the renowned German chef Léa Linster, prescriptive in Germany of the “Strawberries in Europe: Vive la Roja” which Interfresa place in Spain, France and Germany to boost consumption of this fruit.

The meeting, held in Freshuelva stand in Hall 8 of the 35th edition of Fruit Logistica in Berlin, has served for Léa Linster knows firsthand the Huelva strawberry as well as producers and marketers to explain the process of production following the prized Huelva fruit from planting until it reaches the markets.

The Freshuelva manager, Rafael Domínguez, stressed that this meeting with Léa Linster has served at Huelva to promote and encourage the consumption of strawberries in such an important market sector that demands much strawberries as the German, which also there is a huge competition. Thus, “we were able to highlight the difference in taste and quality of production with our strawberries”.

Léa Linster knew the different varieties of strawberries have the producers in the Berlin fair, highlighting them multiple culinary possibilities fruit like strawberries, huge flavor.

At the meeting also attended by the president of the Interprofessional Strawberry, Jose Luis Garcia-Palacios; the Minister of Agriculture, Fisheries and Rural Development of the Government of Andalusia, Carmen Ortiz, in a demonstration of its support for the berries of Huelva sector; Members of Agriculture and County in the County of Huelva, Ezequiel and Rocio Ruiz de la Torre, respectively; the general director of Industries and Food Chain, Rafael Peral; the CEO of Extenda, Vanessa Bernard; and the territorial delegate of Agriculture and Fisheries of the Junta in Huelva, Pedro Pascual Hernandez.

In this sense, José Luis García Palacios stressed that the campaign aims Interfresa, as it is a sector that is world’s largest exporter and second largest producer, to be a reference, so that European strawberry up a pedestal for the consumer, after which it announced that the campaign will also be presented in the coming weeks in France and the UK.

Likewise, the Minister of Agriculture has highlighted the strength of the Andalusian horticultural sector as the most important of Spain, and highlighted the importance of the commitment of the Huelva strawberry sector and berries for product diversification and innovation of its presentation to the consumer.

They tucking Freshuelva and onubenses companies, Deputy Agriculture Ezequiel Ruiz, and territorial deputy County, Rocio de la Torre, they showed the support of the Province of Huelva, once again, to assisting the sector to a fair It constitutes “an essential event not only business, but a unique opportunity to show the rest of the world the quality and excellence of our production of strawberries and berries, which are a benchmark in the international fruit and vegetable sector.”

The deputy stressed that the provincial institution collaborates constantly with the industry, through the Office Huelva Company, through promotion and marketing support and reverse trade missions, in which more than 50 companies sector.

New promotional campaign Freshuelva

Freshuelva, and six of his associates of strawberries and red fruits, again present at Fruit Logistica. It is Grufesa, Surexport, Plus Berries, Hortifrut, Driscoll and Bonafru. In this 35th edition, companies will be located in Hall 18, at booth of Andalusia, along with other companies in the region.

Freshuelva and renews its commitment to the international promotion of the berries and the search and consolidation of main lines of marketing in one of the most solid and prestigious industry events, thanking in this respect, collaboration, once again, the Provincial de Huelva and the Junta de Andalusia, through Extenda.

Companies are attending the largest agribusiness meeting in Europe this year, which has more than 2,700 exhibitors and more than 65,000 expected visitors-with the aims of consolidating the European markets and open the possibility of new and alternative, as those representing Asian countries or the Middle East. In addition, Freshuelva promote healthy and nutritional benefits of berries.

Freshuelva considers great importance to the presence of their products in one of the most solid and prestigious events in the sector, which also disclose the nutritional and health qualities of the berries.

The current drill campaign

The strawberry sector attends Fruit Logistics in 2015/2016 campaign began in December which meant an advance of almost one month than usual, but that is currently standardized amount of production and supply in the market, a fruit great quality.

This season, strawberry plantings has experienced a decline of 8.73%, a total of 5,860 hectares. By contrast, the area planted with raspberries, blueberries and blackberries has grown an average of more than 25%. Specifically, in this campaign will be 1,815 hectares of raspberries, 130 hectares of planted 1,953 hectares of blackberries and blueberries.

Source: Freshuelva