Spain’s 2025/2026 Huelva berry campaign closes with a drop in strawberry and blueberry production, while raspberry and blackberry volumes continue to grow
We speak with Custodio López Cruz, agrotech consultant and regional manager at Hispatec, about how digitalisation and data analysis are transforming production and management in the berry sector.
Spanish berry exports reached a total of 426,527 tonnes and €2.114 billion in 2025, consolidating their importance within the country’s fruit and vegetable foreign trade. Strawberries remain the main exported product, while blueberries and raspberries stand out for their significant contribution to total export value.
The 2026 edition of the International Berry Congress, organized by Freshuelva and scheduled for June 17–18 at the Casa Colón, will focus its program on the strategic challenges that will shape the sector’s competitiveness: sustainability, water management, commercial diversification and boosting consumption.
As part of the AI & Automation programme, Malkeet Padda, Ph.D., Director of R&D and Regulatory at AgroFresh, presented “The Future of Berry Quality: Powered by Intelligence”.
With low chill requirements and exceptional fruit quality—rounded berries of large size—FCM14 057, part of the Fall Creek® Collection platform, is positioned to lead the blueberry market from January to May.
• AgroFresh reinforces its role as a key player in the berry industry, showcasing its integrated solutions designed to optimize the supply chain and strengthen relationships with growers, distributors and retailers.
Freshuelva warns of a 50% collapse in soft fruit exports and calls for urgent aid following the recent storms. The series of storms that have
Artificial intelligence, innovation, sustainability and international competitiveness shape the contents of the new edition of ECA Fruits Magazine, which once again brings together in-depth interviews,
La inteligencia artificial, la innovación, la sostenibilidad y la competitividad internacional dan forma al contenido de la nueva edición de ECA Fruits Magazine, que una vez más reúne entrevistas en profundidad, análisis de mercado y especiales dedicados a los cultivos que actualmente están a la vanguardia del sector hortofrutícola español.
Grupo Projar, a company specializing in the manufacture of substrate, has developed two new products, Fruitponic and Golden Grow Hidroponics, as well as specific solutions for berries, whose presentation to the public was made in the last edition of Fruit Attraction. The objective, the increase of productivity even in the most complicated growing conditions.
