Continental Tires will participate in FIMA with its “Passion for the Earth” campaign
The German company Continental Commercial Specialty Tires has launched, at the beginning of 2018, its “Passion for the Earth” campaign, under which it will include all its activities for its return to the Agricultural sector, and which will have one of its key moments during the Fair International Agricultural Machinery (FIMA), which takes place in Zaragoza from 20th to 24th February. This campaign aims to highlight the efforts of Continental engineers to understand the needs of the farmer in their daily work to get the best out of the field.
Image of the new Continental campaign focused on the farmer “Pasión por la Tierra”.
After the return to the market of agricultural tires with the launch of its first premium radial tires for this segment, last November at the Agrithecnica fair, Continental Commercial Specialty Tires (CST) presents during the beginning of 2018 the campaign that accompanies this return in Spain, “Pasión por la tierra”, which will be one of its main attractions at FIMA, International Fair of Agricultural Machinery.
At FIMA, Continental will present to the Spanish market its new range of Premium radial tires, designed, developed and manufactured in Lousado, Portugal
Focused on the farmer, this new Continental campaign is based on emotions, since being a farmer is more than a job, it is a mission for life, being a task that requires passion, “Passion for the Earth”. In this way, Continental establishes a relationship between the passion, the practical mindset of farmers and their field of competence. Nobody knows the land as a farmer, since he not only knows what is necessary and adequate to do at every moment, but that with his dedication he gets the most out of it. This knowledge and passion have been the main source of inspiration for Continental engineers to develop a premium tire, according to the demands of farmers and that treats the land with the same passion and delicacy that the farmer does.
Since the key to success is the land and the effort of the farmer, Continental strives to offer tires capable of accompanying him in any circumstance, both in muddy terrain under torrential rain, and on rocky roads under a scorching sun.
The new range of agricultural tires from Continental, is characterized by its greater efficiency and respect for crops and durability, providing a more comfortable driving
Continental has launched its new web page in Spanish for the agricultural segment. Following the model of the rest of the websites of the Commercial Specialty Tires division, the page gathers information of interest on the sector, on the new range of agricultural radial tires, as well as, analysis on the N.flex Technology, a new type of housing of nylon that makes tires more robust and rounded, extremely resistant and that withstand greater damage than their predecessors.
During the next months, Continental will send all the information related to the new agricultural products to the users. This huge deployment will begin with its presence in FIMA, International Fair of Agricultural Machinery, in Hall 11, F-G Street, number 1-6, where the new tires will be physically shown and detailed information will be offered to all interested farmers. This work will continue with the presence in other forums and specific actions to get the new tires to all farmers who want it.
Source: Continental
