The Chilean ambassador to Spain, Francisco Marambio, officially opened this afternoon (Spanish time) a new promotional campaign that is starring cherries, blueberries, peaches and nectarines from Chile.
The celebration took place in the English Court of Castellana, in Madrid, and was attended by representatives from ProChile, the body of international promotion of the productive sectors of Chile; the Fruit Exporters Association of Chile AG (Asoex); category importers and El Corte Ingles chain leads a campaign year.
On the occasion, the Ambassador of Chile highlighted the strengthening of bilateral relations between Spain and Chile, adding that the Chilean fruit industry is an example of dynamism and export potential. Marambio added that Chile wants to present its exquisite food products and announced that together with Asoex and ProChile are being studied further action to disseminate the variety and quality of Chilean food.
Meanwhile, Lorena Sepulveda, Director of ProChile in Spain, relieved the importance of public-private collaboration of these promotional activities presenting the Forestry and Agricultural Funds Export Promotion Ministry of Agriculture of Chile administered by ProChile, betting for 5 years for shares of Chilean fruit positioning aimed at the end consumer, “because we want the excellence of our fruit is known,” he said.
Ronald Bown, President of Asoex, stressed the importance of the new season, which marks the beginning of the commercialization of Chilean fruit, allowing consumers to enjoy the Spanish fresh produce when there is no production in Spain.
Moreover, the leader stressed the new promotional campaign that has been launched in Spain, which reinforces the importance of eating fresh fruit throughout the year, and represents the new direction in communication campaigns in Europe in which you start Chile’s position as a preferred fruit during the winter, especially among children snack. It should be noted that during the 2014 season – 2015 32,777 tons of fruit were exported from Chile to Spain, mainly kiwis and red apples.
Creativity for all consumers
The new graphic creativity of the campaign fruits Chile reinforces the image of nature, freshness, quality and diversity of Chilean fresh fruit industry. With the help of the Humboldt penguin famous mascot, a protected species that inhabits the Chilean islands, all audiences are invited to enjoy eating fresh fruits.
Humboldt is accompanied by illustrations of all Chilean fruit that make up the rich variety. They stand peaches, blueberries and cherries, presented in the form of snacking in the promotional campaign in Spain, which begins in late fall and early winter.
These three Chilean fruit promotion specials starring in more than 30 outlets in El Corte Ingles (supermarkets El Corte Ingles, Hipercor and Supercor) from different Spanish provinces.
Promotions include animations with promoters and fruit tastings, plus delivery childhood pastimes book “The Adventures of Humboldt and his friends.” Also, the delivery of brochures for consumers is included.
Notably, new for this year is that during the opening day of the promotion, tasting fruits Chile joined in the restaurant of the English Court in the Castellana.
Source: ASOEX
