Increase fruit consumption, but not enough
73% of Spaniards eat fruit one or more times a day, up to 1.7 times a day per person, compared to 47% who eat vegetables daily, according to the report ‘Indicators of purchase and consumption in fruits and vegetables’ of Aecoc.
The study shows an upward trend in consumption, since 46% of respondents say they have increased their purchase of fruit in recent years, by 50% who believes that maintains their habits. In the case of vegetables, 47% have increased their consumption.
One of the reasons for the growth is the appearance of convenience products and ready to consume. 38% of the respondents buy a minimum of once a week containers of peeled and cut fruit, for 62% that always includes bags or bags of clean and cut salad in their weekly purchase.
Some of the most consumed fruits are bananas (87%), apples (79%), oranges (79%), strawberries (78%) and tangerines (71%). In the case of vegetables, potato and tomato are the most consumed by 90% of respondents, followed by lettuce, with 88% and onions, with 86%.
The study indicates that children replicate the pattern of consumption of adults, since 70% of the children of the respondents claim to eat fruit one or more times a day, and 45% eat vegetables daily.
THE PURCHASE, IN THE SUPERMARKET
The sale in bulk in the supermarket is consolidated as the preferred purchase modality for 65% of the consumers of fruit and vegetables, followed by the greengrocers at street level.
55% of consumers prefer the establishments where they can be served autonomously, without staff that attend them because they can choose their products personally (84%), by speed (24%), comfort (23%) and budget control (21%).
However, the shops with personnel are still the best valued by the consumer, with an 8.56 for the fruit shops within the markets and 8.23 for the specialized stores at street level and 7.93 for the spaces bulk of the supermarkets.
