Deere & Company leads the global market for agricultural machinery

The US company ended 2015 as the world leader in providing advanced products and services for customers whose work is linked to the land. Deere & Company garnered significant recognition in 2015 that demonstrate its commitment to both the farmer and his workers. It also makes a strong commitment to the commitment and innovation in 2016.

According to the ranking published by Ethisphere Institute, Deere & Company has positioned itself for the eighth consecutive year as one of the most ethical companies of the world-leading organization is creation, promotion and dissemination of best practices in business ethics, social responsibility corporate, anti-corruption and sustainability. On the other hand, based on the study by Forbes magazine, it is one of the best companies to work for in the US in its sector: Engineering and Manufacturing. Finally, John Deere was recognized as one of the 50 most admired companies in the world, according to Fortune magazine. The company, part of the ranking for the sixth consecutive year, was ranked 46th in the general list and in the second place in the category Industrial and Agricultural Equipment

Deere & Company designed a strategic plan for 2016 based on commitment and innovation. Jim Orr (photo: second on the right side), vice president of Sales for Europe, North Africa and Europe, said: “Despite the fall in sales, John Deere has continued to invest in innovation, one of our key corporate pillars, as evidenced by the fact we have invested $ 1.2 billion in research. ”
John Deere 2015 ended with two major alliances. On the one hand, Deere & Company and The Climate Corporation, a subsidiary of Monsanto Company, signed an agreement by which obtained Deere business line Planting LLC, allowing connectivity exclusive real-time data between agricultural machinery John Deere and Climate FieldViewTM platform. This agreement makes it possible for the first time, wireless in the cabin and in real time between the products of John Deere and a third.

In addition, Deere & Company reinforced its leading position in precision agriculture with the acquisition of Monosem, European market leader in precision planters. The acquisition included four company facilities in France and two in the United States.

Jim Orr added: “These agreements will help strengthen the leadership of John Deere in the market, with the ability to serve a larger number of farmers around the world” also he says “John Deere bet on Spain as one of the markets that can grow in Europe over the next fiscal year. ” Jim Orr also wanted to highlight: “John Deere Iberian market is key within the Group; with over 60 years of life in the Iberian Peninsula he has been able to forge a promising future thanks to its large customer base and creating one of the most powerful networks of market dealers. Spain was the first country in the Group to restructure its dealer network with the clear objective of strengthening. Today is an example for other countries ”

As a result of these significant and continuous investments in research and development company, John Deere has won numerous awards in two major trade fairs.

The first to recognize the numerous innovations presented by John Deere and its associated companies was Agritechnica with 3 gold medals and 10 silver medals. The award-winning innovations were selected from more than 311 innovations and presented at the Agritechnica Fair 2015, the world’s largest exhibition of agricultural machinery.

And recently, the technical committee of the International Fair of Agricultural Machinery FIMA 2016 (Zaragoza, Spain, 16-20 February) announced the failure of its awards for John Deere: 3 John Deere solutions as “Outstanding Technical Innovation” and 7 solutions as “Technical Innovation”.

John Deere Iberian

For his part, Enrique Guillen (photo: second on the left side), CEO of John Deere Ibérica, said “John Deere Iberian has closed the fiscal year with a market share of 26.3% (November 2015), representing an increase in 4 tenths the previous year. We face 2016 with optimism, thanks to a series of positive factors that will facilitate the recovery of the market, among which are: the olive sector, special crops (good year for grapes) and Mediterranean agriculture. In addition to the credit facility by John Deere Finanacial, which reinforces our commitment to farmers, with 97% of the requested appropriations granted. “During the past twelve years John Deere Financial has supported more than 30,000 farmers and 5,000 in Spain in Portugal, s ccording Add Enrique Guillen.

Source: John Deere