Since we are in midsummer, Stemilt will launch their summer program strong apple with apertures of cold and using the many benefits of the new electronic sorter Greefa apples and packaging line.
Since we are in midsummer, Stemilt will launch their summer program strong apple with apertures of cold and using the many benefits of the new electronic sorter Greefa apples and packaging line.
According to marketing director of Stemilt, Roger Pepperl, apples reserved for the summer program Stemilt they are “the best of the best” due to its high quality identified in the harvest, which allows them to be stored in controlled long-term atmosphere throughout year. Currently, Stemilt is opening each week refrigerated chambers and being packaged apples in the front line “commit-to-pack”, which premiered in September and has one of the longest gauge in the world.
“Our new line has the length of a football field and is designed to calibrate and classify apples gently using optical calibration and classification of defects. It analyzes the internal and external quality of each block by using cameras High definition and software studies the photos for calibrating and sorting apples. Modern technology helps us offer our customers great flexibility and uniformity in each package, “Pepperl said.
The new packaging line is also useful for color sorting new bicolor varieties such as Pink Lady, Gala and Fuji, which have been and will be a major focus at Stemilt.
“Apples are an impressive 4.6% of total sales of the fruit and vegetable section of media in the United States during the summer months (June to August),” adds Pepperl. “That means it’s important to highlight the apples during the summer months not only to maintain sales, but also to expand. The Jumbo Red Delicious offer a unique promotional vehicle for the summer to stimulate interest and sales of high quality all summer apples available, “said Pepperl.
The new and modern varieties, a packaging line of high technology and a huge emphasis on planning the inventory to meet the needs of its customer base and ensure freshness and flavor are the priorities combine to make the program Stemilt apple highlight the four seasons, including this summer.
