The fruit and vegetable committment for R & D and Innovation
Fruit Attraction is the perfect showcase for brands and manufacturers to showcase their innovations and for industry professionals to incorporate into their catalogs and routines. It is the result of long processes of R & D that brings dynamism to a sector struggling to emerge from obsolescence, with crisp objectives: to provide value, productivity and profitability, without losing sight of sustainability.
By Marta Fernandez
Innovation has been again protagonist in the latest edition of Fruit Attraction. Innovation is transversal and is present in virtually all the value chain on the sector weapon. From the point of view of the product the cornerstones on which innovation is built are the development of new varieties, solutions ‘ready to eat’ and new formats and packaging systems.
Phytosanitary side, there is a clear trend towards launching increasingly efficient, while safe and respectful references to the environment
Application of pesticides.
The range of product varieties is very wide. While it could be categorized in improving existing and developing new. In the first case, what is sought is typically improve their qualities such as strength, taste and ripening phase, for example. In this regard could cite, berries, or seedless citrus fruit (seedless) and bee friendly (which protects the pollinator role of its allies, bees) from Eurosemillas, and are marketed under the brand name “Tango Fruits”.
As for new product varieties, one of the latest releases is ‘Monterosa‘ winter tomato developed by Semillas Fito, which is produced and marketed exclusively by Gava Group; new varieties of kale Tozer Seeds, plus ‘dwarf’ pepper or cucumber, for example (following the trend inaugurated in time for the cherry tomatoes) varieties.
The latter products also fall into what we would call solutions ‘ready to eat’ and are in themselves a new category that could be called snacks, much along the lines of current healthy eating trends demanded by a significant sector of the population
While the moment our EU neighbors are the main buyers of these healthy snacks. Among the companies that make these products in their catalogs are Anecoop, G’s Group, Tabuenca and El Dulze. The latter and G’s Group also advance further in their business strategy and distribute some of these products under the brands “Green Giant” and “Love Fresh”, respectively.
Taking a step would be prepared dishes, ranging from the familiar salads to creams, gazpacho, sauces and juices, for example. In this line Huercasa has presented its new products: pumpkin and sweet potato cooked and sliced, fresh beet cream. Meanwhile, Reyes Gutierrez and Felix Palacios diversifie with juices and sauces and Campo Rico with vegetable dishes V range.
At paragraph packaging and presentations include individualized formats (for so-called ‘snacks’) and striking, as Peras de Rincón de Soto, along with conservation systems to extend the shelf life of products
The latter case is the development of Vegetales Línea Verde Navarra for its new line of tender, packaging buds with Hydrapure system, which keeps the flavor and texture of the vegetables without adding chemicals.
Because sustainability awareness and respect for the environment is one of the foundations on which bases the R & D work both producers and manufacturers of seed and fertilizer. Thus, Bayer presented the first two certifications of its new module Add-Onde FoodChainPartnership, achieved by Grufesa and PrimorFruits, which is based on sustainable agricultural practices.
Meanwhile, Yara made a presentation of the results of the impact studies on the carbon footprint with the use of its fertilizers and products, advocating responsible use of them.
