The commercial coordinates of olive oil, to be discussed at the next Tertulia Business Agro

Siete Agromarketing and e-Comercio Agrario organize this meeting, which has had the collaboration of the Institute of Foreign Promotion of Castilla-La Mancha (IPEX) and the sponsorship of Bankia, which will take place on November 15th at the Palace of Congresses ‘El Greco’, from Toledo.

On November 15th, Siete Agromarketing and e-Comercio Agrario will hold the  Tertulia Business Agro: “Olive Oil, US markets and Mexico”, for which they have had the special collaboration of the Institute of Foreign Promotion of Castilla-La Mancha ( IPEX) and the sponsorship of Bankia. A meeting that aims to bring together the main players in the sector and which will meet renowned experts in the field to address, as a real possibility, the great opportunity for olive oil to establish synergies with partners from EE.UU and Mexico. Markets in which the consumption of olive oil is booming, and where local production is practically nonexistent.

The potential of consumption in the US market, the third world consumer behind Spain and Italy, is about 300,000 tons, 90% of which imports, with Spain being its main supplier

For its part, the Mexican market praises the benefits of olive oil, being a product with great projection, which augurs very positive expectations for the Spanish brands, both commercially and through the establishment of internationalization and investment policies.

And it is that the export is a fundamental pillar for the Spanish olive oil sector, and the continuous search for alternative markets is key to contribute to its development and growth. A reality supported by the latest MAPAMA data, according to which, Spanish exports of olive oil to third countries have increased compared to the previous season.

Sales of olive oil to the US have grown by 43%. Meanwhile, purchases by EU countries have declined

With the realization of the Tertulias Business Agro, from Siete Agromarketing we bet on the establishment of synergies, because we are convinced of the need to promote new business channels among the different agents of the agri-food sector through dialogue, as well as between the media Specialized. For this, we also have the collaboration of Olimerca.

This event, whose registration period is already open, is free access, although it is essential to confirm attendance, having a limited capacity.

Those interested in registering should contact 658 84 28 39 and 656 39 48 75 (Siete Agromarketing), and at business@sieteagromarketing.com

Download poster-program of the 2nd Tertulia Business Agro

La Tertulia, which will serve as moderator with the agri-food journalist Jorge Jaramillo, will start at 17:00, with an inaugural session with the participation of  Castilla-La Mancha Government; the councilor of Tourism of the City of Toledo, Rosa Ana Rodríguez; Fernando Laviña Richi, director of IPEX, and Gisselle Falcón, director of Siete Agromarketing.

At 5:30 p.m. will start the first gathering: THE WINNING KEYS TO BE ABLE TO GET TO INTERNATIONAL MARKETS, with the interventions of Bankia Foreign Trade Directorate; Antonio Serrano Barrie, Export Manager of Aceites García de la Cruz; Francisco Faiges Borras, CEO of F. Faiges, S.L .; Pedro J. Domínguez, Business Unit Director of Nielsen, as well as Felipe Oliva Asbuleme, agricultural engineer of Todolivo, an entity that, like the Spanish Olive Oil Interprofessional Organization, participates as a special collaborator of this event.

At 6:10 pm, the second tertulia on EXPERTS IN INTERNATIONAL MARKET will be held, with the participation of Fernando Laviña Richi, director of IPEX; Eduardo Pérez Noyola, coordinator of Operations of Proméxico; José Luis Sánchez Rojas, director of Agri-food Cooperatives of Castilla-La Mancha; Aniceto Gómez Martínez, Vice President of Centroliva; And Pedro Jesus Santolaya, president of Infaoliva.

After this debate, at 7:00 p.m., a question-and-answer session will open with attendees, which will be reproduced simultaneously through social networks (Twitter #BusinessAGRO and Facebook) of e-Comercio Agrario.

The olive oil from Castilla-La Mancha

Castilla-La Mancha occupies the second place in the national level in terms of production, with approximately 7% of Spanish production and 3% of the world. The region has 400,000 ha. of olive trees and an average productive potential of 90,000 tons. Most of this production is covered by one of the four D.O. that exist for this product in the region.

Its trade relations with the outside world are characterized by a high geographic and sectorial concentration, and exports are mainly directed to Community markets (Portugal, France, Germany and United Kingdom), followed by the US (which consumes 10% of the population World) and growing economies such as Mexico, Morocco and Russia.

According to the latest MAPAMA data, in the first eight months of the 2015/16 marketing year, olive oil exports are improving as the campaign advances, approaching the previous one in volume (when 591,502 tons were registered, compared to 541,934 tons Tn of the current one), and obtaining a higher value, with 1,900 M € (+ 3%).

About Siete Agromarketing

Siete Agromarketing is a communication and consulting agency born with the vocation to build ties between Spain and Latin America, in order to respond to the agri-food sector’s need to communicate, speak and dialogue. Among its wide portfolio of services stands out Business Agro, a proposal that seeks to create spaces for dialogue, precursors of new business lines among the different agents of the agri-food sector, enabling the participation of relevant personalities and operators of the sector that, in a relaxed atmosphere, involve the attending public.