Siete Agromarketing turns SEVEN years in 2022 and we can not be more eager for this stage to begin for many reasons and for all the projects we have in mind and others that we will be adding, for continuing by the side of our clients and above all the desire to change and improve the world around us. A challenge!
Gissèle Falcón Haro, director of Siete Agromarketing
In all the interviews or statements I make about the communication agency and our philosophy of life, I like to remember the meaning of the name, of the essence that inspired me when undertaking this professional challenge and this was not going to be less … Siete Agromarketing has its origin in the way of seeing agriculture of the Japanese. They say that bamboo takes seven years to grow and six weeks to develop. And the logical question is what do they do during those years?
Well, this is my favorite part: Generating a complex root system that allows to sustain growth and the vicissitudes that will come later, that means strength, a glance at the horizon.
One of my engines is exploring, because I consider that whoever explores, discovers, and whoever discovers creates new projects, ideas. For this reason, whenever many rural, agro-professional women and young people contact us, I encourage them that being afraid is not bad, but rather the strength to undertake because it is brave. I urge people to give it a try, with training and audacity.
And this is what we have been doing so far at Siete Agromarketing. In these seven years we have laid the foundations of our growth, we have put down strong roots, we have formed as a team, we have gained more experience and increased the trust that our clients already had in us, so we are happy and ready for what can come.
But I do not want to miss the opportunity to mention in these lines, all the work and effort that my team and I have made to carry out the projects and of which I feel and are so proud.
At a time of health crisis in which it seems that it never ends, we began this 2021 finalizing projects, renewing and starting projects with clients and strengthening the trust of companies. Thanks!
In March, our marathon of events, recognitions, appointments and others relevant dates on our agenda began. The starting was given by the webinar on almond trees that we organized together with Bayer and which was followed by almost 1,500 people from Spain and Portugal. And which we bring producers a global vision of the state of this crop. A complete success!
In April we received the award for work for dissemination during the pandemic awarded by the Association 5 a day in Mercamadrid, and one of the first semi-face-to-face events that we were able to attend and in which we loved seeing each other again with other profession and verify that yes, indeed, the pandemic has taken a toll on all of us … You know what they say, bad for many …
This served for the III Edition of the Women Agro Awards, in a hybrid event with more than 700 people and in which we were able to honor and continue to give visibility to the work of the sector in equality in Andalusia, Aragon, the Balearic Islands or Valencia. Much pride!
In addition, as a member of the Global Women Fresh movement I had the honor of moderating the first forum on “The role of women in the fresh produce sector at a global level”, within the framework of the Global Fruits Latam fair, contributing to work for equality inside and outside the sector on an international level. Little by little we are going to achieve it!
Time flew and at the end of June we organized the V Foro Mujer Agro, in which we had the representation of the main agrarian organizations, institutional personalities and visible leaders in the fight for equality under the slogan: “The future is named after rural women ”. That can be revived on our Siete Agromarketing YouTube channel and in which the keys were studied why the role of women is so important to solve the problem of emptied Spain. Really interesting!
Already in July, I joined as part of the APAE board of directors and since then both my team and I have continued working to promote and position the information of the agri-food sector, so that it is of quality and, above all, practical and of interest to our readers . eComercio Agrario, as a digital newspaper continues to grow and we continue to position ourselves as digital leaders specialized in politics and economics of the agri-food sector.
In August, ISAM, International School of Agri Management, the first international school in the agricultural sector, committed to my incorporation into its teaching staff with two important subjects , such as Digital Marketing and Conflict Management.
And at the gates of Fruit Attraction, Lainco organized a conference in Valencia in which the nationwide launch of one of its products took place. Thanks to Lainco, our agency helps the sustainability of the planet and joins the SDGs for 2030, with which we are so aware.
My review of the year ends with the return to the presence of Fruit Attraction, a fair to say the least rare, but very gratifying in terms of results and, above all, for the return to being able to enjoy the company of our people in the sector who, although keeping his distance, it was of encouragement for all. One more year our ECA FRUITS MAGAZINE strengthened its presence, but we also gave it our all in the presentation of FERTIX to the specialized press. Thanks!
To finish, I can only remember that in such strange times as the ones we are living in, we continue to be aware of the importance of communication and how it provides added value and differentiation to the companies that work with it.
One can not be a leader without a team, it is the importance of creating the foundations of a company. We are going strong with our own brands such as Mujer AGRO and HortiDATA, projects that will gain even more positioning in the coming years. So, with the same philosophy that has guided us these seven years, do you have an idea? “We talk, our essence is to communicate your projects.”
Happy New Year!
P.D: in 2022, Siete Agromarketing will develop a series of actions to publicize our work as an agency and the people who are part of this family.
Follow our movements through our website and / or social networks under the hastahg: #AniversarioSieteA and #TeamSieteA