Smurfit Kappa presents at Hispack its best offer in sustainability, e-commerce and digital printing
Smurfit Kappa Spain | Portugal | Morocco presented at the 17th edition of Hispack, which opened on Tuesday in Barcelona, its most complete offer of products and services of corrugated cardboard and Bag-In-Box, specially designed for the food and beverage, chemical, industrial and consumer sectors. -commerce, main focuses of attention of the fair. News that bet on sustainability and innovation to provide an important added value to its customers, respond to the demanding demands of the current consumer and contribute to the improvement of the environment. Therefore, they are manufactured with recyclable materials and through sustainable production processes.
As underlined by Javier Villate, Quality & Food Safety & Sustainability of Smurfit Kappa Spain | Portugal | Morocco, “we have a clear commitment to sustainability that we base on three key principles: Protection of the Environment, Social Development and Generation of Value. We pursue a sustainable development that allows the preservation of the natural environment for future generations. Therefore, we promote responsible practices in our production processes and collaborate with the communities that surround our work centers in various social initiatives. “
Innovation areas
The company has arranged in its modern stand of 117 m2 an area dedicated to e-commerce, in which its Spider Web tool stands out. A corner designed so that manufacturers can discover how to analyze in a practical way the stages that can be improved in the entire life cycle of the packaging, from the time the raw material is processed until it reaches the final consumer.
Precisely the e-commerce will be the thread of the presentation that José Antonio Llopis, e-commerce Manager of Smurfit Kappa Spain │Portugal │Marruecos, has offered this Tuesday, May 9, at Hispack 2018. An intervention in which he analyzed the function key of the packing in his phase of warehouse, where the products are manipulated and prepared for his next stage of transport, until being placed in the linear ones and impacting on the final consumer, to offer a unique shopping experience that encourages its repetition.
Also on the stand of the company has reserved an important place for digital printing, where printed pieces are exposed in Smurfit Kappa’s novel Single Pass solution, able to offer the best printing results on corrugated cardboard: maximum quality, personalization, flexibility and reduction of time to market (time-to-market). Alternatives that take the greatest advantage of graphic design and add real value to packaging products, brands and suppliers in the industrial sector.
Teo Pastor, Sales & Marketing Director of Smurfit Kappa Spain | Portugal | Morocco, says that “in this edition of Hispack we insist on the need to transform the packaging industry through knowledge and innovation in new materials and packaging finishes, which is now more sustainable, adapts to the needs of each client and it provides an important added value. The objective is to minimize risks, increase your sales and reduce the costs of your supply chain. A result that translates into an important differentiation against the competition, stand out at the point of sale and obtain a greater impact on the increasingly demanding final consumer “.
100% sustainable news
Among the novelties that Smurfit Kappa Spain | Portugal | Morocco has led to Hispack 2018 stand out his original Fresh Display, a display with refrigeration that has a design that facilitates his transfer and some modern wheels with brake that guarantee his stability; the Easytainer Automotive, an alternative to the Palebox that allows fast handling and saves space; conditioners for 2 or 4 car projectors that favor the ergonomics of loading in the Palebox; or the two new Hexacomb trays die-cut in honeycomb, intended for the transport of brake calipers and for the steering system of the vehicles.
Not forgetting the latest innovations of its Bag-In-Box division, such as the BIB 700 automatic filling machine, compact and flexible, designed to meet the highest demand of modern industrial production thanks to its high performance and reliability, since offers the lowest oxygen values on the market with its innovative filling valve; or the new range of Pouch-Up® containers, a new packaging concept for wine and other types of liquids that, moreover, satisfies the increasingly stringent environmental requirements.
Agustín Perojo, Commercial Director of Smurfit Kappa Ibi-Bag in Box, argues that “Bag-in-Box has grown significantly in the last 15 years. In Europe, and especially in Spain, it has been widely used for the packaging of wine, dairy products, juices and olive oil. Now our goal is to explain the advantages of this fantastic solution to other sectors. It could prove very useful, for example, in the automotive sector for the packaging of motor oil or adblue. Easy to use, sustainable and profitable in terms of logistics chain: I am convinced that this solution will conquer these companies “.
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