Olive Oil from Spain is positioned as an international brand
The brand promotion Interprofessional Spanish Olive Oil in Madrid is introduced its new international brand positioning, with a view to strengthening its leadership in the global market, the destination of more than 70% of the oil sector markets campaigns such as 2013-2014, in which more than 1.1 million tonnes were exported to over 160 countries.
“We want to position Spain as a world olive oil in the minds of consumers, and thus achieve a lawsuit willing to pay for the quality that we are offering. We want the origin Spain is an added value to consumers worldwide. Spain’s name, knowledge and brand recognition, is the reference of the highest quality, “said Pedro Barato, president of the Interprofessional Spanish Olive Oil.
In order to achieve this ambitious goal has created the concept “Where is born oil” which establishes a new way of approaching the international consumer: “We are a global product. As such we have to present to the consumer. But without forgetting that the source of all in our land, in Spain. For that reason we suggest a trip to the local to the global “.
From this new approach to brand communication they have created two powerful tools: A spot and a new website developed in 8 languages. The spot, a striking aesthetic, is a journey that, starting from the land in which our oils have their roots, to the kitchens of various countries represented by Spain, the US and Japan: “In all our oils shine and are able to raise the dining experience to a higher level, always conveying joy, enjoyment and creativity, “said Pedro Barato,” but without losing sight of the origin of everything that is never in our land, in Spain. ”
A new global web
The new website responds to the need to talk face to face with more than 3,000 million Internet users on the planet, nearly half of humanity. Developed in Spanish, English, German, French, Russian, Portuguese, Chinese and Japanese, it has an eminently didactic approach. It becomes from today the benchmark for the information of our oils in the world, as explained Juan Luis Polo, CEO of Creative Territory, company in charge of developing the new web: “The contents have been published in full, in format of short, easily consumable parts, moving messages and benefits of Olive Oils from Spain for the welfare and health, the leadership of the Spanish production, dedication and innovation in the production process, or the diversity of Olive oils of Spain through a powerful graphic and audiovisual treatment. The website includes an attractive and simple functionality international recipes, with a selector for ingredients, dishes, duration and degree of difficulty; it is easy and intuitive “tool. Not forgetting that the new website will also be a benchmark for the sector, you will find specific functionality. A website that will be also connected to the 21 social networking profiles of global reach has deployed Olive Oils of Spain worldwide.
Acting Minister of Agriculture, Food and Environment, Isabel García Tejerina, was responsible for closing the act. In his speech he praised the initiative of the Interprofessional Olive Oil, “which opens a window on the world that can hover half of humanity,” referring to the new website. He also stressed the support that his department is conducting campaigns to outside the Organization, which is being carried out in India and Indonesia, or whose teaches tennis player Rafael Nadal.
Source: Interprofessional Spanish Olive Oil
