Makro promotes agriculture with heart
Fernando Alcázar is a producer of only endangered vegetables and fruits, now sighs relieved, because the wholesaler Makro has thrown a hand. You can continue growing thanks to AlmaMakro program, which buys its production to ensure its future.
Fernando smiles immediately when asked about the AlmaMakro project. “It is the illusion that any farmer would have. Is like a child when you give a hug, “says the Spaniard farmer, one of the dozen food producers endangered the wholesaler supported by a program of shared social responsibility,” who cares about helping small producers of quality, where the important thing is they, the soul behind, and to give them a future. They are unique products, buy them now, when available, or just do not have it on another occasion, “describes Beatriz Garcia Cabredo, Director of Communication and Sustainability Makro.
Fernando Alcázar inherited his grandfather’s garden on the banks of the Tagus river, one of the most fertile plains of the Community of Madrid. “Strawberry and strawberries of Aranjuez, pink tomato, tomato fat Paton, morunos tomatoes or dwarves Aranjuez, among other vegetables and fruits unique quality now have guaranteed their survival thanks to AlmaMakro” says the farmer. This project was to restore the tradition of gastronomy, taste and smell of the native Spanish products, by supporting small local producers “without whom none of this would be possible,” says Beatriz Garcia Cabredo.
To prevent the extinction of their flavor of both sum as vernacular quality, Makro agrees to acquire most of their production and sell without obtaining benefit, as well as providing logistical support enabling arriving directly from the land or sea to the shops Makro. “The conditions offered by this wholesaler is unmatched by any other surface distribution,” says Fernando. Much as he did the list of farmers who Makro selected support throughout the rural areas of Spain, are characterized by small production, but high in quality, “a quality that is rewarded by this project,” he adds.
Fernando made direct selling in the plot and now can keep doing it, but markets its products through Makro, done that “gives you a full guarantee and quiet, knowing that everything you produce will be marketed,” he says. The wholesaler has also supported him in preserving fruits and vegetables, as well as the Phytopathological struggle.
To further strengthen the commitment between Makro and local producer, the company provides preferentially products from Alma Makro to the Association of Restaurants and Taverns Centenarian Madrid, which will introduce these products in their letters as seasonality. “Food must have taste, aroma and moving to childhood, stews life, the traditional flavors,” explains Alfonso Delgado, president of the association.
Alma Makro is part of the company’s commitment to the Autonomous Communities in which Makro is present, promoting local food production of the highest quality to support the local economy and job creation, as well as offer its customers an assortment differentiator always in accordance with parameters of quality and sustainability.
