Fendt renews brand and intensifies its efforts and investments in R + D + i

AGCO/Fendt faces a new stage, reinforcing its commitment in research and development (to incorporate into its product offering and series of agricultural machinery the latest technology), and since September this year, renewing optics and aesthetics of its brand with the new color Fendt Nature green, “more powerful, bright, lively and diverse”.

In the area of research and development, Fendt keeps the foot on the accelerator, regardless of temporary changes in their market, with a budget of around 60 million euros is located exactly at the level of 2015 in 2016.

Despite the increasingly difficult market environment, the business for the brand and AGCO Fendt GmbH is stable and goes as planned, reaching in 2015 total sales of 13.678 tractors. As informs the President of the Board of Directors of AGCO/Fendt, Peter-Josef Paffen, “in combination with the Fendt combines and a discipline very strict in spending, last year we could again reach acceptable figure sales and improve results.” With respect to 2016, Fendt has maintained at approximately the same level as last year despite market prices have remained low in important agricultural products.

Fendt therefore seeks to achieve sales of 13.500 tractors, a slight increase in sales of combines and balers, as well as a stabilization of sales of Katana mincer

In the field of machinery forage, and after starting in September delivery of the first machines, it is estimated that by the end of the year will be marketed more than 500 mowers, Tedders and swathers. As for the market introduction of the Fendt Vario-Liner, it is scheduled to commence in 2017.

One of the objectives is to increase medium term business market share that Fendt has in Europe, 8.3% today to 10%

Basically, Fendt has set itself the objective of offering in the future the full range of Fendt in all countries and regions with advanced agricultural economy. “Outside Europe, in North America and in the regions of Australia/New Zealand and Japan/South Korea, are observed stable marketing structures that can be expanded, so we will work on it. Africa also represents an enormous potential for Fendt; in fact, the first Fendt tractors are already in use in South Africa and selected North African countries”, said Paffen.

“Besides, he adds, in 2016 we sighted totally new markets for Fendt. One example is South America. In late April 2016, we introduced our new flagship, the Fendt 1050 Vario in Agrishow Ribeirao Preto, Brazil. In this region there is an interesting place to introduce the most modern and powerful technologies market. In turn, Iran participated for the first time at the fair of agricultural machinery Agrotech Shiraz and here we see a great market potential for the future“.

The third new market for Fendt is China, with regions with large, modern farms where the brand is preparing its gradual entry into the market

Fendt Vario 1000

Since September this year, Fendt has begun to produce and deliver a greater number of units (200 in total between US and Europe) of its new flagship, namely the 1000 Fendt Vario line, along with mowers, Tedders swathers and the new range of machines Fendt forage.

With a power class between 380 hp and 500 hp, the 1000 Fendt Vario is specially designed as a powerful tractor pulling for the world market and has received several awards from the German specialist press and the international. Specifically, it has won awards in six different European countries and has been featured in several international fairs, among other countries, Brazil and the United States.

Until the end of the year, at the headquarters of Marktoberdorf 170 units will be manufactured. The Fendt 1000 Vario known for having an extremely flexible ballast with an essentially smaller than other products in its class power of 500 hp and also is available in four power levels ranging from 380 hp to 500 hp weight. One of its special technical innovations is the drivetrain.

New Fendt Vario 500

The 500 Vario is a 4-cylinder tractor in the power range from 125 hp to 165 hp, which has been widely accepted grajeado known both for its management concept Fendt, as the VisioPlus cabin with many new features. In addition to meeting emission regulations Tier 4 Final, the company AGCO/Fendt has designed its new series of tractors 500 Vario even more efficiently and with additional options taken from the large tractors, as the new automatic steering system VarioGuide, the terminal fully glass, the PTO 1.000E, a windshield wiper 300 °, LED work lights, optional immobilizer and a hub flange or hub, to name a few examples.

In the new Fendt 500 Series tractors, AGCO/Fendt also uses recirculation of exhaust gases (AGR). Electronically controlled with AdBlue injection controlled by the characteristic map and additional heat exchanger for engine oil. With this technology package, and according to empirical data, the demand for AdBlue can be reduced up to 50% over the previous model. The Deutz four-cylinder engine and 4.04 liter common-rail injection and SCR technology Fendt accredited, combined with the filter with catalytic coating (CSF, English “coated soot filter”) to provide saving solution fuel efficient and high technical level where passive regeneration is performed without an additional injection in the exhaust phase.

In the new Fendt 500 Vario, AGCO/Fendt now offers the new automatic steering system VarioGuide in the ProfiPlus variant, which so far was available only in large tractors and the Fendt Vario 1000

With the new VarioGuide, the customer can choose between two different receptors, according to the requirements and circumstances of the site. For the basic variant the NovAtel receiver, which incorporates correction services EGNOS/WAAS, or NTRIP RTK radio is offered. In addition to these well-known services, the Trimble receiver provides assistance through additional services, such as RangePoint CenterPoint RTX RTX ™ and ™. Also, the Trimble-Xfill ™ technology allows bypass failure signal up to 20 minutes. Depending on the automatic steering system and correction services installed, the VarioGuide can work with an accuracy ranging between 20 cm and 2 cm.

From November, the software update Fendt Variotronic allow all its main functions as VarioGuide, automatic VariotronicTI and SectionControl can be handled directly in the map view, more easily and comfortably.

Another noteworthy development is that it is possible to gather all tractor functions and tools into a single terminal: with Fendt Vario terminal. Various known terminals 7-B and 10.4-B, looking smartphone, and can also be purchased for Fendt 500 Vario.

Complete line of Fendt

Fendt has taken a big step forward, making its challenge of implementing a unique strategy complete line, thanks to which their dealers can offer exclusively a wide range of products with a “total quality”: availability of first-class pieces spare, offers flexible financing and attractive services such as Fendt Pro service for new machines and Fendt StarCertified for used machines.

The program complete line of Fendt also includes harvesting machinery with combines, big balers and forage model Katana. In line of combines, the C series of Fendt has introduced a new model for the 2017 harvest.

The Fendt brand offers a range of complete line: power tractors between 50 hp and 500 hp, two models mincer Katana 65 and 85, a wide range of combines power between 180 hp and 500 hp, balers, and Fendt forage machines

MARS project

The firm commitment of Fendt new technologies is evident in the research being carried out in collaboration with the University of Ulm, on the use of autonomous robots in the agricultural industry, through the project called MARS (Mobile Agricultural Robot Swarms).

With this project, sponsored by the European Union under the FP7, AGCO/Fendt develops small robotic units that are controlled during sowing using a cloud-based e regardless of location solution program, since access to the system is through a mobile device.

The MARS application to plan and manage planting at any time. The place spreading of each grain sowing accurately documented and stored in the cloud, so that further maintenance work can be performed accurately and preserving resources

This procedure helps make a continuous and thrifty management of nutrients and plant protection products, as well as to tap the potential of increased profits. Thanks to its electrical operation or by battery, as well as its low weight and autonomous operation, planting can be done even in cases where traditional agriculture does not work properly due to lighting conditions or soil or as a result of noise emission.

Source: AGCO/Fendt