Throughout the three days of Fruit Attraction, the Spanish Interprofessional Organisation of Fruits and Vegetables (HORTIESPAÑA) plans an intense and comprehensive agenda that includes receiving different visits, hold meetings with distributors and meetings with representatives of European cross,to face the proposed establishment of a Interprofessional European Organization
Last year, Fruit Attraction was the starting point of the Greenhouse Interprofessional. There Fernando Burgaz, Director General of Agri-food Industry, of the Ministry of Agriculture, AgriFood and Environment (MAGRAMA), supported by their presence the act of public constitution, awaiting official recognition. A year later, HORTIESPAÑA, the Spanish Interprofessional of Fruit and Vegetable go to the 8th edition of the International Fair of Fruit and Vegetables as a formal organization, which has all the requirements set by law.
Taking advantage of the meeting place that gives Fruit Attraction, HORTIESPAÑA has also set the objective of presenting the draft for an European Interprofessional to the whole Spanish fruit and vegetable sector under greenhouse and expand the Interprofessional to other associations.
Booth to promote the sector
For this edition, the Interprofessional Greenhouse has a stand of 32 square meters (No. 6B06) located in Hall 6. The stand has been designed with the corporate colors of HORTIESPAÑA on white walls, which makes it a warm space elegant while striking, facilitating viewing and recognition. In its central part stands a large red mural with the logo of the Interprofessional, flanked on the left by the logos of its member associations.
Fruits and vegetables also have prominence in the stand, with a mosaic of tomato, pepper, cucumber, zucchini, eggplant, melon and watermelon, hedging products of this Interprofessional
Another promotional item that will be used at the fair will be brochures with data from the Interprofessional, pins, coasters and helium balloons, which will be distributed among companies of member organizations present at the fair. With all it wants to convey a position of unity and strength of all members of HORTIESPAÑA and thus make it known to all the European fruit and vegetable sector that visits Fruit Attraction
Source: HORTIESPAÑA
