FENAVIN 2017 opens its doors emphasizing the commitment to internationalization
The ninth edition of the most important wine fair in Spain, FENAVIN, began its journey after an opening ceremony in which it was emphasized the importance of betting on the internationalization of the national wine production, which was attended by Emiliano García Page, president of Castilla-La Mancha, the Minister of Agriculture of this autonomous community, Francisco Martínez Arroyo, the president of the Diputación and FENAVIN, José Manuel Caballero, the mayor of Ciudad Real, Pilar Zamora, and the general secretary of Agriculture and Food of MAPAMA, Carlos Cabanas Godino.
FENAVIN’s president, José Manuel Caballero, expressed his hope that “a monographic exhibition event of this importance, since it is among the most important in Europe and the world, serves to position our wines abroad, to Which will put our wineries in the best position to absorb most of the 21.7 percent growth that predicts a study that Vinexpo has developed, taking as horizon the year 2020.
“If we are the land that produces the most and most elaborates, we also have to be the ones that sell the most,” said Caballero, who also emphasized during his speech before an assembly hall full of buyers, exhibitors and importers his firm intention to that FENAVIN maintains its objective of growing and spreading the excellence of the wine of Spain and Castilla-La Mancha, for which, in his opinion, “it is urgent to carry out a policy of promotion and unified and coordinated marketing that requires investment in internationalization and in commercial networks to search for our own means the final customers”. Betting on the commercial concentrations of cooperatives to achieve greater influence and greater added value can be one of the paths to follow, according to the president of FENAVIN.
Caballero has also drawn attention to the relevance of the wine sector in Castilla-La Mancha, with a strength that has been evident even in times of crisis, reaffirming itself as one of the main socio-economic activities of the autonomous community. For that reason, it has urged all the agents involved in this activity to continue working with the objective of ensuring profitability for all the links involved in the chain, paying particular attention to the work of the wine grower who grows its vineyard, prunes the grapevine, collects the grapes and plays an essential role in ensuring the production of wine, preserving the environment and setting the population in rural areas.
The president of FENAVIN has indicated as an objective of the fair in its ninth edition its interest in seducing more consumers, also working the internal consumption in a moderate way in population segments such as the feminine and the juvenile
Likewise, it has provided data that give a good idea of the magnitude and importance of the National Wine Fair, which has been defined as “the greatest commercial impulse of the wine sector of our country, with eight Pavilions with 32,000 m² of exhibition , 1802 wineries, 70 appellations of origin and the participation of more than 17,000 buyers, 4000 of them international, from more than 90 countries of the world. “This is the largest concentration of wine supply and demand in our history”, he said.
Caballero: “FENAVIN 2017 has not lost its essence, it presents itself as a comfortable, modern and dynamic fair, offering a top-quality organizational quality, while enabling the sector to access the main innovations in digital tools for the wine business. We seek to optimize the time of buyers and exhibitors and enable in these three days, around 300,000 commercial contacts”
On the other hand, the president of FENAVIN has emphasized that again the Wine Gallery with 1,492 references becomes, by volume and variety, the largest tasting room in the world, where thousands of buyers will discover in a comfortable and agile way, the majority of the wines present at the fair. “The best wineries and cooperatives are here with their best wines, demonstrating once again, the great variety and the great quality that the wine of our country has, and if my foreign guests allow it, the enormous quality of our wine Land, which will be represented at the fair by 918 wineries of CLM, of them half (411) of the province of Ciudad Real, “he added.
In another vein, Caballero has expressed a political and personal commitment to FENAVIN for the remainder of the legislature, which involves maintaining the fair and securing the necessary resources to guarantee its size and quality. Likewise, it has expressed its intention to improve and substantially reform all the facilities of the current pavilion so that they can be operational in the 2019 edition. “But I want to go further, and if the administrative and urban circumstances permit and the Minister Montoro authorizes us to use a part of what we save every year in the Diputación, in 2015 we saved 6 million euros and in 2016 we saved almost 10, I pledge to address an extension of the current pavilion with the aim that in the Edition of 2021, 80% but the whole of the FENAVIN, is held in fixed installations, in permanent pavilions, “he announced. A purpose that, if materialized, means that the exhibition space in tents of this fair, which currently accounts for 80% of its total area, would be only 20%.
For its part, the President of the Government of Castilla-La Mancha, Emiliano García-Page, has highlighted how this event will report to Ciudad Real a direct benefit of 17 million euros.
García Page has expressed its satisfaction that FENAVIN has fulfilled its commitment to increase the number of participating wineries in 400, compared to the previous edition, “showing a capacity for growth that make this National Wine Fair the best in Spain, for not saying in the best of Europe”
The president of Castilla-La Mancha ended his speech with “high hopes” that in autumn Castilla-La Mancha has a strategic plan for the sector, and the commitment to aspire to move from the current 1 billion turnover, to the challenge, possible to achieve, to bill 2,500 million euros and raise the GDP of this land 4 points. ”
During his speech, the Secretary General of Agriculture and Food of the Ministry of Agriculture and Environment, Carlos Cabanas, made mention of the growth that Spain has experienced in wine export, not only in quantity but in quality wine. He has appealed to the work among all the administrations and that “FENAVIN and fairs like this one have to help us to put ourselves at the center of the wine sector and to continue helping us to export”.
Source: FENAVIN
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