Asaja Murcia bets on “a differentiation” to promote the internationalization of Spanish lemon

According to the Secretary General of ASAJA Murcia, Alfonso Gálvez Caravaca, “from our organization we understand that it is of the highest priority, given the confirmation by the EU of Turkish lemons as a risk product, that a differentiation is sought through a quality mark for the lemons originating in Spain, and thus be able to boost with greater force the internationalization of the same throughout the world “.

In addition, ASAJA Murcia spokesman also noted that “it is essential to work in a quality seal, strengthen the promotion of Spanish lemon with strong promotional campaigns, which undoubtedly help to obtain greater added value for producers “

“It is very important, that international consumers value the high quality of our lemons and know perfectly, the excellent organoleptic qualities, which they have, with respect to the productions of third countries,” says Gálvez Caravaca.