Aroden mill olive chartered a high-flying
The gourmet oil Cladivm becomes supplier of the German airline Lufthansa for the next two years. The quality oil will start shipping in the flights of the largest company in Europe in early February with 250ml bottles. The Cordoba company also has opened in recent months new markets in Asia with orders in Taiwan and China. A short-term internationalization efforts are focused on the US and Brazil and has already consolidated in Japan, Austria and Germany, among other markets.
Cladivm be one of four gourmet oils by the company on their flights. Aroden is very pleased with the importance of this operation, as “well as sales of oil we expect to make the German company a large range of global advocacy for our brand opens,” explains Maria Jose Gámiz, Export Manager.
New markets
The oil company, through its export department has opened during the last months of 2015 the Asian market with oil shipments to Taiwan and China. A short-term internationalization efforts are focusing on the US and Brazil, where they hope to soon send the next games and already has established markets in Japan, Austria, France, Lithuania, the Netherlands, UK, Denmark, Belgium, Canada and Germany , among others.
Taking stock of the crop year 2014-15 notes that “our foreign sales last year grew 25% compared to last,” says the manager of the mill, Luis Torres. However, sales in the domestic market have not increased at the same rate as on the outside due to the high price of olive oil.
Mill production reached 1,800,000 kilos last year. This year expects to grind 2,500,000 kilos of olives that, with an average yield of 21 or 22 per cent, will produce about 500,000-600,000 kilos of oil about, according to forecasts of the company.
Of these, a very limited production is intended for the packaging of its flagship brand, Cladivm. Rigorous selection of olives, early harvesting and milling are the keys on this premium quality. Only 3% and 5% of the oil produced is of such quality. This year some 26,000 kilos of oil produced in hojiblanca and 12,000 in weevil, from a cold extraction collection in an olive green.
Another 70,000 kilos destined for packaging extra virgin oil brand “La Aldea de Don Gil,” an oil that has been selected among the best games that were arriving, getting a high quality product. It is a blend of the three varieties typical of this area: hojiblanca, weevil and Picual has caused an oil are very satisfied, so expect that sales packaging of La Aldea de Don Gil rise considerably this year. The rest is sold in bulk and private label.
Quality and price
Quality is the main bet Aroden and is happy because the quality campaign is still pretty good, “although it has not rained unfortunately, have not lost collection days by what has turned an early harvest. Therefore, the proportion of good quality oil compared to other years being much higher “.
The last two consecutive seasons of low production have driven up oil prices. The extra virgin are pay 3.30 euros / kilo in bulk. According to Torres, “the rise in prices affects the whole sector, as the consumer is retracted when prices are high. The maximum price threshold for which consumers are willing to pay for quality olive oil is in the 3 euros. They are good for the farmer contributions, but we did not like so much, because from this figure the demand for and can divert to other fats. ”
To continue to invest in quality and innovation, Aroden plans to invest in improving packaging plant with a new filling machine in order to cut costs.
The flagship brand of Aroden, Cladivm, in 2015 obtained numerous national and international awards, among them stand out the third prize in the category of fruity in the International Olive Council (IOC) “Mario Solinas Competition”, and listed as Best Oil Extra Virgin Olive Designation of Origin in category “Intense Fruity” in the prestigious Italian Flos Olei Guide Marco Oreggia.
Cladivm, which is within the Protected Designation of Origin Priego de Cordoba, celebrated the tenth anniversary in 2015. “We are very pleased that within a decade we have managed to position the oil among the best in the world, and recognized with numerous awards from the industry,” explains Torres. To mark the anniversary have made a special packaging that “it has worked quite well, especially in the Christmas season. As developments Gámiz Christopher Suarez, it is the new president on the Board of Directors of the mill.
Source: Aroden
