The mango from Mexico looks to new markets

The II International Mango Congress, organized by EMEX (Association of Mango Exporters of Mexico, held from November 20 to 22 in Puerto Vallarta (Mexico), has set the new direction of this fruit, in which this country is a leader indisputable in quality and international prestige During the aforementioned meeting, the EMEX Assembly elected as new President the Engineer Jorge Armando Célis Moreno, who assumes the presidency of the export industry presided over by the previous President, Mr. Francisco Javier Villegas Ontiveros.

Within this context, the Managing Director of EMEX, Myrna Castro, indicated that “the main market is still the United States, where more than 90% of exports are exported, although we are also addressing other international markets of great interest such as Asia, Japan, Oceania, Australia, New Zealand, Europe, South America, etc. ”

Currently, the manager of EMEX says that “we are working with the authorities to establish the appropriate phytosanitary protocols to be able to export the Mexican mango to South Korea and China.”

EMEX Handle Quality Mark

The mango of Mexico has defined during this event its strategy of differentiation, based on the creation of a collective brand, which was approved during the meeting of its assembly held in Puerto Vallarta, in which it agreed that the partners authorize the Association in the creation of this seal so that those who meet the requirements of quality, safety, social responsibility and sustainability, can make use of this brand.

“Now, the steps that are being followed is to work on the requirements through the integration of the Regulatory Committee, which will regulate the use of this brand, and we hope that next year we can implement it. The brand is going to be called Mango EMEX, ”said manager Myrna Castro.

“The objective of EMEX with the creation of this seal of quality is to build the tools within its requirements to access new markets, and accessing markets with a high level of fruit quality, as demanded by different international markets”, says Myrna Castro.

Short and medium term challenges

During this Congress, which has served as a platform to promote the promotion, internationalization and international expansion of Mexican mango, the short-term challenges of this group have also been addressed, such as continuing to work fully in quality, consolidating a quality standard for Mango EMEX brand, homologate it among all partners and, subsequently, look for value-added presentations for Mexican mango.

“We need to increase the value of our fruit in consumer markets and we will achieve this by meeting the demand of consumers, whether for the quality or varieties that consumers are looking for. We must bear in mind that Mexico is not the only supplier of mangoes worldwide, so we have to compete with other countries. Search for added value formats not only for strawberry mango but also for industrialized, we have dehydrated mango, concentrated mango for juices, etc. ”, Myrna Castro points out.

 Consolidate Quality: Main Priority

The future path for the mango of Mexico focuses, in a first section, on consolidating food quality and safety, as it is a proven fact and the main priority. But EMEX partners, very professional companies and with an extraordinary international vocation, are very aware that it is vital to establish commercial strategies that lead to the opening and consolidation of new export markets, betting on commercial diversification, and thus achieving provide added value to producers.

Currently, the mango sector is in a stage of international expansion, and its dynamism and professionalization are undoubtedly the keys that will strengthen it much more and will help it continue to succeed commercially throughout the world, improving its competitiveness and economic profitability.