Spain: Fruit and vegetables are directed toward large retailers after growing its sales volume by 4%

The development of sales of fruits and vegetables has shown positive in the last year. Gem Castillo, expert Nielsen distribution, explained in Aecoc Fruit and Vegetable Congress that “throughout 2014, the volume feed demand has grown 0.7% and continue to grow in the short term. As regards fruit and vegetables, they have grown more than 4% in value and now represent 11% of the cost of the basket of the Spanish. “

The development of sales of fruits and vegetables has shown positive in the last year. Gem Castillo, expert Nielsen distribution, explained in Aecoc Fruit and Vegetable Congress that “throughout 2014, the volume feed demand has grown 0.7% and continue to grow in the short term. As regards fruit and vegetables, they have grown more than 4% in value and now represent 11% of the expenditure basket of the Spanish. ”

By categories, in fruits, oranges are the most consumed and represent almost 30% of total sales volume during 2014, followed by apples (11%) and bananas (10%). In vegetables, potatoes and tomatoes account for 45% of kilos sold during 2014.

The expert also noted that the greatest growth “certainly aims at the hypermarket and supermarket channel, which is gaining ground in the specialist channel selling fresh, from assuming 51% in 2008 to 58% in 2014”.

Gema del Castillo, the main levers for growth in the category will be the convenience and online sales, pointing a much faster growth than the offline channel.

The Congress, held in Valencia, has also benefited from the popular economist Santiago Niño-Becerra, who has analyzed the challenges of a new economic model quellegará between 2023 -2025. This model, “radically different from today’s meet some deep conceptual changes such as increased productivity, collaboration and coordination, ahead of individuality”.

According to the expert, “we have lost a threshold being unrecoverable” need for systemic change for growth. Also, Becerra said that the problem of Spain is not to cut spending, but the inability to generate revenue.

Source: Aecoc