Spain: Dairy and pharmaceutical industries enrich together child nutrition

Central Lechera Asturiana and Interapothek unite to launch a line of specialized products for the pharmacy channel exclusive nutrition. The first references that reach the market are “ia Baby 1” infant milk for infants, and “ia Baby 2”, then milk.

“ia Baby” is the new range of specialized infant feeding is a collaboration between Peñasanta Food Corporation SA (CAPSA) and Interapothek. Coming soon will be presented to more than 8,000 pharmacies are already working Interapothek, “ia Baby 1” for infants and “ia Baby 2” milk then while continuing to work on the development of the line to launch infant feeding others products that offer a complete solution to the sector’s needs.
In the case of “ia Baby” and in regard to its development, not only considered the law of infant formula and then it takes into account the new nutritional progress in reducing the incidence of adult disease.

Thus, “ia Baby” brings a balanced energy content, both in total amount and percentage contribution by macronutrients, which allows harmonious growth with helping to prevent the onset of obesity. As for the intake of saturated fats (in g / 100g), ia Baby has the lowest between infant formulas sold in Spain. “ia Baby” also contains a balanced amount of essential fatty acids, DHA, ARA, FOS, GOS and bifidobacteria.

Thanks to the agreement with Interapothek, for their own brand of pharmacy “ia” Central Lechera Asturiana is incorporated into the pharmacy channel with its line of baby milk. For the first time, the dairy company will have the opportunity to reach a new consumer sector in order to provide as added value, offering the best milk for babies. The launch “ia Baby”, with the rest of the brand allows Central Lechera Asturiana be present at all stages of life.

Committed to Spanish farmers

Central Lechera Asturiana is the first dairy brand in Spain, leader in sales of liquid milk, cream and butter. Central Lechera Asturiana offers the best quality for consumers and innovation in the market with new formats and new products with functional while concerned to ensure the sustainability of the livestock sector and reward benefits, appropriately, the value added each and each of the components of the supply chain of milk and dairy products. To this end, it has signed its accession to the Convention “Sustainable Dairy” and supports every year all those organizations that disseminate sport, culture and social welfare, spreading values ​​such as teamwork, effort and integrity. Struggle for respect the environment managing scarce resources such as water, electricity, fuels, cardboard and plastic. He works tirelessly to reduce CO2 emissions by introducing alternative energies, investing in cleaner fuels, generating waste and recycling more than 70% of them.

The drugstore brand

Since its inception over 20 years ago, Interapothek, he highlighted by its consolidation and unstoppable development. Thanks to the constant work with pharmacies, has managed to be present throughout the national territory and to position itself as the brand sold exclusively in pharmacies leader in the Mediterranean.

Interapothek, today offers a comprehensive formulary drugstore products with excellent value for money and an innovative and modern design.

Constantly working on developing new products to expand its catalog, which makes available to pharmacies and final consumers, with the most innovative and market natural formulations.

Source: Interapothek