Rijk Zwaan and “5 a day” for healthy eating in Almería

With the collaboration of schools in the province of Almeria and the Department of Health and Consumer Ayto. Of Almeria, “The Frutoteca Itinerant” has approached all children and families, a project that launches the Association “5 a day” for bring fruits and vegetables to new generations.

The Frutoteca Itinerant is the project that launches the Association “5 a day” to bring fruits and vegetables to children in a very special way. This project was created with the purpose of improving healthy habits in the population, given the rate of obesity, especially in children.

In an inflatable dome it has offered a very attractive experience through an interactive space with 3D images and 360, which transports children to the place where the action unfolds, an orchard, a cooperative, central markets or our homes. This exciting trip was guided by a monitor-nutritionist, who has offered valuable information and answered all the questions that have arisen.

The smallest have known the path followed these products from the field to the table, its history, curiosities, the importance of fruits and vegetables in different cultures and civilizations, planting and harvesting or transported, have been some of the aspects that have been shown to school, they have learned in a playful way the importance of horticulture in our daily lives.

Rijk Zwaan sponsors this activity through its social platform lovemysalad.com. Love my Salad is a social network that broadcasts fun, joy and vitality that give us vegetables. Love my Salad encourages consumption of fruits and vegetables among children, trying to get them excited by these healthy foods.

The objective of this action, aimed at parents and school, has been raising awareness of the benefits of healthy eating and help create healthy eating habits from an early age. The Frutoteca tour the Spanish geography, reaching more than 18,000 children.

Source: Rijk Zwaan. “5 a day”