Cervanvino in Madrid

Cervanvino begins in Madrid to commemorate the fourth centenary of the death of Cervantes. The event-tasting wine from DO La Mancha with other products of the earth, accompanying reading “continuous reading of Don Quixote” this coming April 22 at the Circulo de Bellas Artes.

The DO La Mancha wines want to pay tribute to the universal silhouette that represents the hallmark of its brand image, and thus return to the capital Madrid in a new Days of Cultural Diffusion of wine. Do this for 22 and 23 April at the Circulo de Bellas Artes adding to the acts of homage to the immortal Cervantes’ novel.

The First Edition of CervanVino begins on Friday 22 April, with a tasting of the wines presented by some 24 wineries included in the Designation of Origin La Mancha, a conference sponsored by the Provincial de Cuenca, in the wines offered they will be accompanied with various local produce (Manchego cheese, eggplant Almagro, Serrano ham, …). Doors open to the public, free access and limited capacity, uninterrupted schedule from 11 to 21 hours.

Professionals and the press will also have an additional stand where, besides accredited, will be attended by staff of the Regulatory Council and guided by the various assistants wineries, where you can take guided tastings and experience different multimedia applications and other innovations launched by the DO La Mancha.

On April 23, World Book Day and anniversary of the death of Cervantes, the Regulatory Council has designed, and without physical presence of wineries, a fun and educational day with news that will link the manchego came with the Golden Age, the most creative period in the letters to the Castilian. 11 to 12.30 hours, the Circle of Fine Arts will host a tasting of historical approach, with limited capacity, focusing on ‘The Spanish Golden Age’, which will cover interactive and dynamic historical evolution of wine in La Mancha to almost the present day. The experience will be implemented previously in Toledo, this same April 15, at the Church of San Marcos, in the context of acts of the gastronomical capital.

From noon until 20.00 pm hour also, all those who come to participate in the reading of Don Quixote of Circulo de Bellas Artes will know even better the DO La Mancha with various activities planned for spreading the culture of wine as wine tasting and pairings with products Manchego, tables with participatory activities and workshops aromas, flavors and colors of wine and other games more novelty as applications for mobile, “Master wine “,” wine Sets you “,” Katamanía Kahoot “wine that will make a playful point of entertainment and culture.

Diffusion in Social Networks

Although the entrance to the two days will be free until full capacity, the Regulatory Council, following the same line of promotion of previous events, continues to focus on new internet channels and has launched a campaign to publicize the event in social networks , which will provide attendees can download a “CervanVino ticket” to be replaced by a “scratch” or ticket, if accessed with him to the event and giving right to a promotional gift, while supplies last.

Finally, remember that the event April 22 will feature co-sponsorship of the Provincial de Cuenca, while the acts of the 23th fall in the line of performances of “Quality Certification” for food Designation of Origin or IGP, which They have the support of the regional government of Castilla La Mancha and the European Union.

List of participating wineries in the presentation of April 23

Source: DO La Mancha