Kubota: Every day a new challenge

The Japanese company Kubota did not miss its appointment with the International Fair of Agricultural Machinery (FIMA), and took advantage of the meeting to publicize its results, its plans for expansion in the European continent and show some of its novelties, such as the autonomous tractor Agrirobo or the M7002, both awarded for their innovation.

In this sense, Zaragoza Germán Martínez Sainz-Trápaga, president of Kubota Spain, responsible for the markets of Spain, Portugal and Israel for green-field machinery, multi-purpose vehicles and agricultural tractors, and subsidiary of Kubota Holdings Europe, start-up was present. last year in order to consolidate all the companies of the different European countries.

This new business organization comes to respond to the main objective of the company, which within its spirit ‘Every day, a new challenge’, aims to become a global brand, and strengthen its growth and leadership in a market, the European, where it is present for more than 40 years, and that still has enormous potential.

Not in vain, in the last five years this market has multiplied by two, and in the last year has reached a market share of more than 8%, with countries like Portugal where it is a leader, and with an increase in profits up to 11%. As an example, Germán Martínez pointed out that only in Spain, the company had assembled in 2017 a total of 2,200 tractors in its facilities, with the aim of continuing to expand those numbers, with new models, such as those presented at FIMA, improving the relationship with the customers and delving into the improvement of the organization of the company, and the sector itself.

All this, based on the three strategic principles of the Japanese company: feed the world, manage water and do it in a balanced way protecting the environment.

Agreement with Tapeworms

One of the major innovations that the Japanese brand presented at the meeting Zaragoza, is its agreement at the national level with the Aragonese firm Tenias, to incorporate to its offer the front loaders of that manufacturer.

In this way, Kubota complements its genuine offer of Kubota blades with the selected models of Kubota-Tenias blades, integrating them in the production and assembly processes, product delivery and sales processes, as one more product.

According to the managers of the Asian company, the goal is to get one of every five tractors to go to the market with front shovel.

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