High demand leads to AGCO to expand its range of brand merchandising

The excellent reception of public to its range of brand equipment, both inside and outside the farming community, has led AGCO to announce its plans to expand its line of merchandising, covering a wide range of clothing, accessories, gifts , collectible toys and models.

AGCO’s global reach and its portfolio of leading brands, Challenger, Valtra, Massey Ferguson and Fendt, have witnessed the growing popularity of its range of branded equipment. Specifically, it triggered the demand for functional clothing and outdoor.

The quality and versatility of the clothing lines trend of the company have great appeal among sports enthusiasts and outdoors, and between those seeking comfortable clothing, practical, durable and functional

“The growing demand for outdoor clothing will witness the expansion of our range in this segment, “reveals Isabella Schoning, marketing manager AGCO Parts Europe / Africa / Middle East.

“The AGCO outerwear are an extension of what our brand represents,” continues Schoning. “They reflect the lifestyle of agriculture, the countryside and enjoy the outdoors. We have always offered outerwear with great style as well as more traditional during major events and trade shows. Our parades in major agricultural fairs like Agritechnica in Germany and SIMA in France have always had a very positive reception and have encouraged us to develop a broader portfolio of commercial goods. We want to offer our customers even more fashion elements, not only for your enjoyment in outdoor activities, but for everyday use”.

AGCO brand products are available through dealer networks AGCO brands and their online stores (Challeger, Massey Ferguson, Valtra and Fendt). “Online shopping is increasingly popular,” said Schoning. “Our online stores offer customers the opportunity to connect and experiment with their favorite brand and find all the products they want.”

Source: AGCO Iberia S.A.