Egyptian agriculture led to international success from Europe

More than 90 Egyptian companies have supported the Agriculture Export Council of Egypt jointly exhibiting at Fruit Logistica 2016. Its participation, with more than 1,700 square meters, it has attracted the attention of hundreds of international companies from around the world. Egypt, which has been the partner country at Fruit Logistica 2016, held more than 700 business meetings during the fair and is prepared to expand their agricultural exports beyond their faithful allies.

“We rely on this fair since 1999 and this year we broke all records for participation,” says the engineer Ali Eissa, Chairman of Export Agriculture Egypt.

Egypt has vast areas of new land free of pollution or disease. These new areas favor the cultivation of high-quality products and Egypt is currently optimizing its potential to expand its area used for agriculture by major reclamation projects. Its unique geographical location ensures the quality of its production, which employs over 32% of the workforce of the country. In 2014-2015 the country exported more than 2.000 billion in agricultural products excluding rice-, representing more than 14% of Egypt’s GDP. Being the world’s largest exporter of oranges, Egypt is also the second largest producer of artichokes, the fifth largest producer of tomatoes (specializing in semi-dry and dry tomatoes) and the sixth largest producer of strawberries. However, the range of Egyptian products also committed to the production of pomegranates, dates and spices.

Its production area is mainly focused on new areas, home to 80% of Egyptian grain fields, whose main markets are the other Arab countries (50% of Egyptian agricultural exports) and the European Union ( around 27%). Egypt exports a wide variety of fruits and vegetables. In 2014 and 2015 oranges (1.22 million tons) they topped the list of exports, followed by potatoes (650,000 tons), onions (492,000 tons), dried beans (182,000 tons), grapes (111,000 tons), tomatoes ( 109,000 tons), grenades (55,000 tons), green beans (44,000 tonnes), tangerines (36,000 tons), strawberries (34,000 tons), lemons (33,000 tons) and peanuts (26,000 tons).

The sector of logistics and transport Egypt plays an increasingly important role in international trade. About 90% of Egypt’s foreign trade is transported through ports, while the logistic capacity of the country continues to expand in parallel with the market volume.

A current example is the expansion of the Suez Canal, which is expected to double the current capacity of 49-97 ships a day. “This means that the transport of our products will be provided, because it will attract service providers and major transportation lines,” argues the engineer Ali Eissa, Chairman of Export Agriculture Egypt.

The Egyptian authorities are definitely committed to their agricultural sector, rowing in the same direction with the investment in modern irrigation techniques, packaging facilities, refrigeration and in order to comply with legal requirements in order to expand its certification and traceability. With all of these objectives has been implemented in Egypt Green Trade Initiative, an ambitious plan sponsored by the United Nations Industrial Development Organization, together with the Ministry of Trade and Industry of Egypt, in collaboration with the Ministry of International Cooperation and the Ministry of Foreign Affairs and International Cooperation Italian.

A very special milestone

More than 70,000 trade visitors from over 130 countries were present in Berlin from 3 to 5 February 2016 an extraordinary meeting of the horticultural sector.

Dr. Christian Göke, president of the board of Messe Berlin GmbH says: “Fruit Logistica 2016 marked a special milestone in the presence, for the first time, 70,000 trade visitors. We are happy not only for the new visitor record, but also because the high intensity of the commercial and professional exchanges. The tremendous internationality in this event could almost touch “.

2,891 exhibitors from 84 countries showed a complete view of the market of the horticultural sector. As important as the establishment of contacts and contracts obtained for exhibitors was also global attention. no less than 27 world premieres were presented, highlighting the enormous creative force in the industry.

Great success of Logistics Hub

This year marked the first time in Hall B of Fruit Logistica Series of presentations “Logistics Hub”, in which they were presented and discussed ten current themes of the logistics chain. Good attendance forums and the positive feedback of the visitors highlighted the growing importance of the issue of logistics. The Logistics Hub offered to producers, exporters and traders information to help you make the right choice for logistics and transport their goods.

Satisfied exhibitors and trade visitors

Consequently, 89 percent of exhibitors had an excellent or very positive edition of Fruit Logistica this year overall impression.

In the three days of Fruit Logistica, the roadmap to success of an entire marketing year and 45.7 percent of exhibitors commercial transactions concluded during the fair was defined. In addition, around 91 percent confident that the business postferia be satisfactory or very satisfactory.

One of the main objectives is to participate in Fruit Logistica 2016 was, according to the exhibitors, the exhibition and presentation of your company, followed by attracting new customers and personal contact with those already known. 91.3 percent of exhibitors rated their participation positively and commercial success.

The professional audience who attended Fruit Logistica 2016 was characterized by its markedly international court, due to strong competition and the power of business decision. The professionals coming from abroad reached 82 percent. Of the more than 70,000 trade visitors nearly two-thirds come from the EU, nine percent in other European countries, twelve percent of North America, South and Central, eight percent African, five percent near and middle East and three percent of Asia. The quality of the professionals regarding their power of decision, remained at the same level as in previous editions. They occupied a leading position in your company almost three quarters of those who attended the event.
The largest groups of professionals were producers of fruit and vegetables and representatives of the business of import and export, as well as the wholesale and retail.

Intends to return to the fair (90 percent) and to recommend the event (96 percent) clearly states the statement of 98 percent of trade visitors who welcomes the outcome of your business visit. 80.8 percent established new business contacts while 38.5 percent of the visitors finalized trade firm during the exhibition event. Besides, three quarters confident that, based on these same contacts, relationships continue after the end of the contest, which foresees significant business transactions.

Organised by Messe Berlin GmbH Fruit Logistica in cooperation with Fruchthandel Magazin. The next Fruit Logistica held from 8 to 10 February 2017.

Source: Fruit Logistica