Ecuadorian mango seduces Chinese and US markets
In order to promote the marketing of mango in the People’s Republic of China, the commercial office of PRO ECUADOR in Shanghai has been carrying out an intense campaign to promote this product, which led to the release of this exotic fruit last November. 87,700 people. This was possible thanks to the cooperation of the Mango Ecuador Foundation and the e-commerce platforms Tmall.com and Yiguo.com, which registered a total of 1,226 purchase orders.
The success of this initiative is also evidenced by the fact that in that month Ecuadorian mango sales have been three times those of its competing countries
As Sergio Cedeño, President of Fundación Mango Ecuador has highlighted, Ecuadorian mango has a wide range of varieties that puts its country at an advantage over its competitors, as well as its quality, flavor and color. “We are in the first year of experience on the Chinese market, and we hope we can continue to position it,” he said. The access of the Ecuadorian mango to the Chinese market has occurred after 13 years of negotiation.
For his part, Jean Liu, Operations Director of the Supermarket Tmall.com, has valued his collaboration with PRO ECUADOR for a product of such high quality. “What you eat is related to who you are. The Ecuadorian mango makes you feel passionate and energized, “he said.
In the words of the head of the Commercial Office of PRO ECUADOR in Shanghai, Diego Vega, “Compared to the countries that produce this fruit, ours is one of the best.”
US market
Another market of interest in which this product is is getting made be well known is the United States. Thus, from the Commercial Office of PRO ECUADOR in Chicago has announced that a US company, importer and distributor of fresh fruits and vegetables, has begun importing Ecuadorian mango since the first week of November with the national company JMW Tropical. Regarding the volume of purchase, until the end of December two containers weekly are entering the North American market mostly Tommy Atkins variety.
The representatives of the American company confirmed that they were in search of new suppliers and the Ecuadorian was chosen for its great quality. The entrepreneurs participated in the Macrorrueda Business 2016 developed by PRO ECUADOR last June in the city of Guayaquil, where they contacted JMW Tropical.
Source: PRO ECUADOR commercial offices in Shanghai and Chicago
