The Torres Brothers, image of the new campaign Iberian hams ASICI

Iberian Hams are a single product. You need to know to choose the right moment to moment. Thus it proposes ASICI through his last campaign, sending a clear message: “Choose your Iberian” through a combination of support and coordinated action to maximize results.

Iberian hams and Brothers Torres are the protagonists of this action, covering the last quarter of 2015 adding contacts the highest quality in three main areas: cinemas, direct contact with the public and the Internet.

Two Iberian, two ambassadors

In the campaign, concentrated ASICI messages passed on to consumers in Acorn and Cebo. Like Inter, it encourages the consumption of Iberian ham collaborating with prestigious chefs that help the dissemination of information that consumers must receive about them. To do this, this time features the image of two unique gastronomic prescribers for this action, as Javier and Sergio Torres are Brothers. No one better than them to be the image of a product in two versions, with its distinguishing features.

The two brothers are the ambassadors of the Iberian Hams, faces visible to the consumer. Concerning high Spanish cuisine, including his contributions to the consolidation of the Iberian culture emphasizes the development of a creative selection of tapas where Iberian ham are the real stars, updated format maximum tendency as are tops.

At Christmas, the Iberian ham, one of the family

This campaign seeks direct contact with consumers in the strategic points of holiday shopping. To this end, actions will be organized in the municipal markets, on the premises of the English Court and Renfe stations in Madrid and Seville. In all, there will be a master cutter that teach the art of cutting Iberian ham, and promoters will distribute informational materials and recipes with creative tapas developed by the Torres Brothers.

Another area in which has been focused campaign Internet. A medium with a potential interest to younger audiences. For them, we have developed a specific site in www.eligetuiberico.es. An open window for any user on the network can access from your computer, tablet or mobile, all information about the Iberian ham as a product. With everything needed to get started in the art of cutting or preparing in a house of Creative Tapas thanks to recipes you will find online.

Within the campaign they were created five videos that summarize the messages that you want to move ASICI consumers. One of them will be screened in more than a thousand cinemas in one of the busiest times of the same, as is Christmas. More than a million viewers can enjoy your movie before. The other four videos have been shot thinking specifically of users both campaign website like Youtube. These pieces do a tour of the most remarkable elements of Iberian ham:

The Iberian ham as a product.
The Court Art.
The product presentation.
The Iberian ham, the best gift.

The Interprofessional Iberian Pig Association has concentrated effort of the entire sector to launch a campaign intended for the final consumer. Whether cut on a plate or in any of the Creative Brothers Torres Tapas, Iberian hams have been won by tradition and excellence lead our tables throughout the year in general and Christmas in particular.

Source: ASICI