With more than 85,000 tons of product marketed, this entity from Granada is committed to increasing its Bio production, going from 11% to 14% in this campaign.
La Caña Group attends Fruit Logistica 2019 presented its wide range of products, where the cherry tomato is its flagship. Until then, her commercial team has moved, who together with the Marketing and Communications Director, Tania López, have exclusively attended eComercioAgrario.
“Our presence in this event allows us to take the pulse of the current campaign with our customers, know what their needs are and how we can adapt to them,” says Tanía López.
In this sense, the Marketing Director confirms its growing commitment to Bio production: “Last year we moved 85,000 tons, of which 11% sold under our brand La Caña Bio. The forecasts are for growth in this segment, up to 14%, “he says.
New products Bio
This growth forecast comes not only from an increase in production, but also from an increase in the Bio product portfolio. “To the nine current references, we now add the Jewish helda, zucchini and short cucumber,” says Tania Lopez, highlighting the good work being done by their farmers located in the provinces of Granada, Malaga and Almeria.
Together with this increase inorganic production, the La Caña Group is also working on the introduction of new formats and packaging for the Bio line, where the use of plastic is replaced by other, more environmentally sustainable materials.