Yara gets the loyalty of its customers with an attractive program of points
Yara has launched its new loyalty program for farmers, Yara Premium Club, which, under the motto “Yara Premium Club, the perfect partner for your crops”, launches a points system designed to reward the loyalty of its customers, in addition, will help the distribution to increase the sale of Yara products and promote the cross-selling, encouraging the purchase of the entire portfolio of the brand.
Like other leading brands in different sectors such as food, airlines, energy, etc., Yara wants to reward the loyalty of farmers who follow their subscriber programs and buy Yara fertilizers at their trusted distributor through a points system with which they will be able to obtain very attractive gifts.
In its conviction that the relationship with the client goes beyond a mere commercial conversation, Yara is committed to giving added value to its products to encourage that trust and strengthen the relationship generated between client and company. In the opinion of this brand, adding value to the experience of consumption of farmers, also strengthens the union with its distributors, to make it much more solid and durable.
Yara’s main asset is to provide an excellent service and offer top quality fertilizers, and it is precisely at this point that it wants to emphasize this new proposal
Since the farmer wants the best for his crops, and to obtain the maximum yield and quality, and that brand loyalty remains key in the buying decision for consumers around the world, since Yara there has always been a constant interest in understand its target audience and know what it is motivated for. From this constant concern is born its new loyalty program, Yara Premium Club.
In order to support the sale of Yara products and generate brand loyalty, this new loyalty program is born, which aims to increase demand and create new relationships with customers
How does it work?
Yara Premium Club is a points program in which farmers from all over Spain can participate.
The distributors Partners of the brand will be in charge of providing the necessary information to the farmers through the almost 150 outlets selected and adhered to the program
After registering on the website www.yarapremiumclub.es, farmers purchasing Yara products at any of the affiliated distributors may accumulate points, called Vikings, uploading to the platform their delivery notes in photo or PFD format from their computer or mobile phone . You can then redeem these Vikings by selecting from a wide variety of gifts, which you will receive directly at home. Farmers will be able to get great gifts and services related to agriculture, technology, home and experiences, among others.
The operation of the program is therefore very simple, the farmer only has to follow four steps to participate and enjoy all the advantages:
Source: Yara
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