Variety Jawara celebrates 10 years of success

This variety of Syngenta stands out for its curdling heat, high yield, size and quality of fruit until end of cycle. The event was attended by farmers and technicians of Murcia, the main growing area Jawara. The “Canary”, or medium caliber, tomato is the preferred one in three consumers in the purchase line. Jawara was created in 2006 for the area of ​​Almería and, ten years later, is a must for tomato growers Murcia and Almeria part of reference.

Celebrating 10 years of a commercial variety of tomato is something really complicated, since not only implies that responds to the demands of the sector but, over the years, but also means that the variety has managed to be a reference in its segment . This has happened with Jawara, a variety of tomato medium caliber which was created in 2006 for the area of ​​Almería and, ten years later, is a must for tomato growers Murcia and Almeria part of reference.

This was stated by Maria Carmen Gomez, sales of Syngenta in the area, noting that not only should celebrate the launch of new varieties, which often then remain on the hard road to commercial success, but it is noteworthy varieties as Jawara, who after 10 years has shown good behavior in the field, high quality and commercial success, getting to be a reference variety, known and demanded by tomato growers.

Jawara is a tomato framed in the segment of medium caliber, which is the most demanded by Spanish consumers. According to David Weddings, responsible for relations with chain food Syngenta, one of three tomatoes sold in Spain is of this kind, where the consumer is looking for a simple product of good quality and color, with the right price, quality and good taste, that is, all attributes that provides Jawara.

Syngenta breeders Anabel Hidalgo and Luis Ortega, explained the heavy investment that involves the development of a new variety as Jawara, which until its market launch may need 10 years of development, with over 10,000 crosses between different varieties. According to Luis Ortega, Jawara was developed initially for cultivation under plastic.

Almería, for planting in late August but with crop management which has been more successful is in the greenhouses of Murcia.
Jawara is a variety that stands out for its curdling heat; by their resistance, especially virus spoon; for their high production and quality of fruit. Jawara offers everything that consumer demand: a very homogeneous production of tomatoes gauge G, with very good red color, consistency and long shelf life of meat and excellent flavor, with more degrees brix than the average for its segment.

During the event, has shown all the effort that Syngenta dedicated to understanding the needs of producers, marketers, of the supermarkets and end consumers in different target markets, as highlighted by Rafael Salinas, head of tomato product for Spain and Portugal. In the near future, our farmers can cultivate new varieties with better resistance level, with more flavor in fruit and easiest plants to grow, all of which help you become more profitable crops.

There were awards to the most outstanding in each of the auctions where farmers sold Jawara was made to finish the event. Salvador Monzón, sales of Syngenta to Murcia and Alicante, presented seven awards to the best producers Jawara, highlighting the Group Perichan, one of the leading producers and marketers of Spain who for four years has in Jawara one of its varieties reference in tomato medium caliber. a prize to remember the 20th anniversary of Thomas tomato, another variety of Syngenta highly appreciated in Murcia is also provided.

Jawara and Thomas are a true reflection of the effort made by Syngenta in R + D + i to provide global solutions to farmers for each crop, but adapted to local conditions in each area. In addition, these tomato varieties perfectly meet commitments Syngenta described in its Good Growth Plan, which Iberia is being translated into achieving more efficient crops, increase productivity, development of new varieties, reduce waste or use input and retrieve farmland.

Source: Syngenta