The Naturecode startup, selected by the European Commission
The Technical Assistance Service (TAF) of the European Commission has selected the Hundred smart label firm Naturcode as the only European initiative that will have the opportunity to work with its committee of experts to improve its business and investment plans.
The company has received on Monday the communication that the EU will provide extraordinary mentoring assistance consisting of almost 300 hours of specialized consulting in order to launch the ComPlat (Communication Platform) project. Nearly 80 applications from all over Europe and from all sectors (automotive, finance, industry …) were submitted to the TAF call.
Naturcode is the first Spanish platform without intermediation and of a transversal nature that allows connecting food and beverage producers and consumers, using smart tags, based on a QR code that, after scanning with a mobile phone, provides brand information , the farmer or manufacturer and the geographical origin of the product.
In short, an intelligent tool for traceability of food and beverages that benefits all agents in the value chain: producers and industry, because it allows them to inform and promote their products, to consumers, because it provides them with a means simple and fast to know the origin and the route of the product, and to the distribution, because it allows them to give value to their customers.
Although Naturecode was born in Andalusia – the result of a request from an organic wine producer in the province of Malaga – it has a national and international vocation. It already has associated producers of all types of categories (wine, rice, vegetables, fruits, oil, etc.), with more than 200 manufacturers and 1,000 references and is present in the fresh, wine and canned sections of large Spanish distribution chains .
Presented to the European Commission as a ComPlat project, it has the support of European regions in Finland, Bulgaria, Italy, France and Spain as well as private companies and the EU itself. During this year he presented this project to the various calls that the European Union has, obtaining the allocation of resources for the DIVA and TRACK projects.
Pilot project in Andalusia
On the other hand, Naturecode has signed an agreement with the Andalusian Confederation of Food and Perfume Establishments (CAEA) to conduct a pilot test in different supermarkets in the community, which can thus provide this service to their customers for free and, in addition, they will be able to know better the interests of purchase to adapt the assortments of products in the linear ones.
In this pilot project, which will be developed in the first half of 2020, the world leader in packaging and labels Avery Denninson will also participate, which will facilitate NFC (smart labels) as an access point for communication through the Smartphone.
