Mexico: FreshConnections for fruit and vegetables industry

Produce Marketing Association’s (PMA) FreshConnections: Mexico will connect professionals around the world fruit and vegetable supply chain. Attendees can interact with other members of the industry and learn about the latest products at the Expo. The conference will provide information on key issues affecting Mexico and the global fruit and vegetable industry. The event will be held in Leon, Guanajuato on 11 and 12 May.

“It is very important for our industry take advantage of events such as PMA FreshConnections: Mexico” said Ines Masallach, Director of Marketing and Chair PMA Imalinx Council. “Whether to build business relationships or learn from international experts on issues affecting the industry or, hear new ideas. Attendees will leave with new tools to grow in our industry, “he said.

During the session “Against all odds: Increasing Sales in a Challenging Market”, representatives of successful companies will share strategies on how to increase revenue and how to participate in campaigns such as ¡ponle color to your table ™ as these you! they perimirán increase consumption of fresh fruits yvegetales. “I am very grateful to have the opportunity to receive an invitation to participate comoponenteen FreshConnections: Mexico this year,” declaróFabián Ghirardelly, Regional Director of Kantar Worldpanel. Mr. Ghirardelly is a world expert on consumer behavior, especially the Mexican consumer. “I think Attendees will leave this session with a solid understanding of the buying habits of the Mexican market and its consumers, this will allow them to generate their own strategies, enabling them to concentrate on their markets and improve their business.”

The Director of Science and Technology PMA, Bob Whitaker described the latest trends and technology on food safety, including the impact of Modernization Act Food Safety (or FSMA by its acronym in English) and how it will affect the export of fruits US frescoshacia and vegetables. During the session called “What you need to know about science, technology and food safety.”

“The changes we are making the FSMA affect the way companies work to move their products in the global market,” said Mr. Whitaker. “It is essential that all companies doing business with the United States understand the FSMA so they can avoid the problems that incase of failure to comply with the new regulations will be presented.”

Other conference topics include:

• “Corporate Responsibility, consumer demands and what it means for your company” Social responsibility has a great influence on the buying habits of consumers worldwide. This session will study the factors that drive purchases and how your company can use this information to benefit your reputation.

• “Better processes, higher incomes: Optimising your supply chain” Industry experts will share their experiences on how to overcome challenges, to enhance the efficiency of their inputs, increase profits and satisfy customers.

• “Strategies to attract private investment”: If you are interested in attracting investment for your company, you can not miss this session. We’ll talk about what they look for investment funds, which could make these funds for its business and seeking investors.

Additionally, the Business Roundtable enable buyers to connect with producer-exporters.

Further information

Source: PMA