Global Meeting of Melon and Watermelon Rijk Zwaan 2016

Rijk Zwaan held on 11st and 12nd July, at its Research Center “El Arquillo” in Cartagena, a new edition of its Global Meeting of Melon and Watermelon 2016, whose focus is on innovation in response to the needs of a market increasingly demanding.

In this new meeting Rijk Zwaan will present developments in melon and watermelon to buyers of the chain, traders, retailers and distributors worldwide, which will meet a year more. With the slogan “In innovation we trust” RZ responds the demands of an increasingly competitive market where consumers are looking for flavor. The format of the event allows the buyer to locate product quality which needs 12 months of the year.

The concepts to be presented are Mellissimo®, Caribbean®, Caribbean Oro®, Gostissimo® and Sandissima®. These concepts communicate competitive value of product families. Thus, in the case of Mellissimo®, we find a toad skin melon for export, with a smaller caliber and high quality. Caribbean® and Caribbean Oro® represent the evolution of melons extremely long life in American Cantaloupe and high brix. Gostissimo® is shown as a seal of innovation Branco, returning the taste and tradition of melon Branco of Ribatejo.

As for Sandissima®, it is gauges 3 and 4 kg in watermelons of all skin types with high internal quality.

On Tuesday, July 12th a talk by two retailers will be held: Ametller House and Zenalco will present their business model and innovation management in melon and watermelon.

Those interested in attending can contact Fatima Rubio | f.rubio@rijkzwaan.es | 62 950 61 90 – Ext 103.

Fuente: Rijk Zwaan