
Rijk Zwaan presents new solutions for the watermelon and melon market
Revolutionary concepts, at the forefront of the market, with varieties that respond to farmers and consumers.
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Revolutionary concepts, at the forefront of the market, with varieties that respond to farmers and consumers.

Bouquet seedless watermelon has made Anecoop the first Spanish operator of watermelons, as it is included in the latest ranking developed by the specialized magazine Alimarket in 2017. Today, for 26 years, it continues to lead its category in the European market, being present since 1991 in the fruit and vegetable lines of the main distribution chains in 30 countries.

Watermelon Fashion started last week the national production campaign in the Poniente de Almería, with excellent expectations of demand for the product. The brand aims to lead the change of paradigm of watermelon consumption only associated with summer, taking into account that the availability of Watermelon Fashion in the market is eight months a year.

The Spanish export of fresh fruits and vegetables in 2017 increased by 1% compared to 2016, totaling 12,704 million euros. In volume, they registered an increase of 0.5%, standing at 12.6 million tons, according to data from the General Directorate of Customs, made public on February 21, not meeting the initial growth forecasts, due to the retreat of the months of November and December, also slowing down the growth rate in relation to 2016 and 2015.

Syngenta has deployed in FRUIT LOGISTICA 2018 its latest innovations in plant innovation, with which it aims to differentiate itself and become the partner of choice for the entire food chain.

Bayer has participated in the Solanaceae and Cucurbit genomics Congress, held from 3th to 6th September at the Valencia Congress Center, which has brought together more than 400 scientists from all over the world to share experiences and knowledge in the field of the molecular genomics of these two important plant families, with crops as important in Spain as pepper, tomato, eggplant and cucumber, zucchini, melon and watermelon.

Verd Camp Fruits, associated with Grupo AGF since 2007, is the first European company to be certified in the calculation and verification of its water and carbon footprint for the cultivation of Fashion watermelon, being the first time a horticultural production company has evaluated sustainability and water and carbon efficiency in the cultivation of watermelon, in general, and Fashion watermelon, in particular.

After a difficult start of the campaign for melon and watermelon due to the absence of high temperatures, the heat during June and July, both in Spain and in the export markets, allowed the rebound of the quotations.

The Valencian Association of Farmers (AVA-ASAJA) denounces the collapse of the watermelon in its quotations, as a result of the bearish pressure that in recent years has been exercising the great distribution. Low prices that, according to this organization, seriously compromise the future of this crop in the autonomous community of Valencia, as evidenced by the fact that in a period of seven years their area of cultivation has been reduced by almost 30% .

The Association of Fruit and Vegetable Producers’ Organizations of Almería (COEXPHAL) has described as “very bad” the current melon and watermelon campaign, given that farmers who have opted for these fruits typical of the Almeria spring season are enduring its sale at prices below the threshold of profitability. All this translates into a little viable campaign in which, in the case of melon, the average contribution to date is 60% below the average of last year. As for watermelon, their prices have fallen 10% compared to the previous season.

AgrupaPulpí, one of the companies with more tradition and travel of the sector hortofrutícola of the east of Almeria, has decided to expand its information systems and for it has renewed its confidence in Hispatec, acquiring ERPagro, the new solution of this firm for the integral management of agri-food.

The commitment to quality and internationalization are key to the future of the melon and watermelon sector in Castilla-La Mancha, as it emerges from the Workshop “Vertebration and organization of the Melon and Watermelon sector in Castilla-La Mancha”, Recently celebrated in the Cooperativa Santiago Apóstol de Tomelloso (Ciudad Real), by Agro-food Cooperatives Castilla-La Mancha.

The turnover of the cooperative group Anecoop has grown 10.7% during the last campaign, reaching 639 million euros. It is the best exercise to date of this company not only in marketed value, but also in volume, which has experienced an increase of 4.8% to exceed 782,000 tonnes. In all, the consolidated of all the companies of the group amounts to 930,000 tons and 802 million euros.

The inauguration of the Fruit Logística 2017 fair in Berlin has provided an intense commercial activity for the horticultural exporters of the Region of Murcia, represented in the stand of the Murcia Association of Producers-Exporters of Fruits and Vegetables (PROEXPORT). Thus, as PROEXPORT director Fernando P. Gómez Molina explains, “we have hosted multiple meetings with the objective of reaching all our customers the interest of the Region of Murcia to meet our commitments to meet the demand we are receiving, as a result of the cold wave that has affected horticultural crops throughout Europe and Murcia is one of the few areas that has been saved, attracting the interest of supermarket chains and intermediaries in the agricultural business”.

Throughout the three days of Fruit Attraction, the Spanish Interprofessional Organisation of Fruits and Vegetables (HORTIESPAÑA) plans an intense and comprehensive agenda that includes receiving different visits, hold meetings with distributors and meetings with representatives of European cross,to face the proposed establishment of a Interprofessional European Organization

AVA-ASAJA has denounced the “virulent business strategy” that are carrying out the supermarket chains, consisting of supply of watermelon “to Busted prices”, aiming not only to attract more customers using this fruit as a ruse, but also sink quotes watermelon on the field and reverse a trend that, for the first time in recent seasons, was tested positive for the farmer.