Massey Ferguson’s turnover in Spain grew 18% in 2016
The turnover of Massey Ferguson in Spain during 2016 has experienced an increase of 18%, as it has been revealed at its annual meeting of dealers, held recently in Madrid. In it, were analyzed the results of last year and announced the projects for 2017 of this brand, which will have all possible alternatives in tractors and will continue to reinforce its full-line bet with the full range of field machinery.
During the meeting, Laurent Pernin, Europe, Africa and Middle East Commercial Director, highlighted the investments made by Massey Ferguson in its factories in Beauvais (FR), Changzou (CH), Breganze (IT) and Hesston (USA) In addition to mentioning the different awards received during the past year, such as Factory of the Year in France or Tractor of the Year 2016 with its model MF5713SL.
The exclusivity in marketing and customer care throughout the sales and after-sales process are Massey Ferguson’s guidelines for the future
Public attending the meeting.
Enrique Fernández-Marcote, head of the brand in Spain, presented the market data for 2016 showing a business in our country of 40.3 mill. Euros, which represents an 18% increase over the previous year, which really consolidates the future project and ensures the profitability of the dealer network.
As regards field machinery, Miguel Ángel Menéndez, head of the Harvesting business, has broken down the presence in the combine harvesters market, where Massey Ferguson has returned to the market, as well as the significant growth of the giant packer, which puts the brand in a position of reference thanks to the high quality of its product, highlighting the importance of this segment for the image and positioning of it.
The brand also shared its projects in terms of marketing, after-sales, financing and training, underpinning all the aspects that shape a hopeful year for the agricultural sector.
Source: AGCO Iberia S.A.
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