Lemon Fino, a positive campaign in Murcia

The agricultural professional organization ASAJA-Murcia values as “satisfactory and very positive” the balance of the campaign of lemon Fino, which this year has been very excellent with very attractive prices for producers.

For the secretary general of ASAJA Murcia, Alfonso Gálvez Caravaca, “the campaign has been very attractive with good prices for producers, and with a great quality, which has brought great international demand and also in the domestic market”

“The decline in domestic crop lemon with great quality, have been two factors that have benefited from this campaign the producer sector. However, still lacking a true regulation of the sector to order and definitely concentrate supply, “said Gálvez Caravaca.

Promotion and Differentiation

For the owner of ASAJA-Murcia, “the big challenges currently Murcian lemon are promoting and differentiation, and it is inconceivable that so far has not launched a strong promotional campaign on television to promote the consumption of lemons in the Spanish geography and at the same time, foreign markets is like the case of Germany. ”

“In the same context, we understand that is a top priority to work on a quality brand for the Spanish lemon that differentiates it from the competition, that has to be our objective, for the consumer to recognize the Spanish lemons of Turkish” qualifies Gálvez Caravaca.

Source: ASAJA-Murcia