Kramp wants to carry out the final customers to the dealers
The Dutch multinational Kramp, launches a campaign to strengthen the brand image and strengthen relationships with distributors, dealers and agricultural workshops. With the action it aims to bring the final customers (farmers and ranchers) to the concessions that work with Kramp.
In order to strengthen its presence in Europe and strengthen the brand image among farmers and ranchers and make their orders through dealers, distributors and agricultural workshops. The Dutch multinational Kramp, specialized in agricultural spare parts and components, has designed a marketing and communication plan that foresees a growing presence in the media.
In this line fits the use of a series of images and messages aimed at a type of customer whose profile does not stop evolving according to the current requirements.In Kramp know and work to adapt to the changing environment and be in a position to respond to the needs of its collaborating partners, as well as the clients of its customers, that is, the end users of its products.
The company is clear that all the planned initiatives will be carried out in collaboration with the local departments of each country, so that the message fits perfectly to each market, thus fulfilling the premise of: “Think globally and act locally” .
This initiative, according to Kramp aims to strengthen relations with its partners, whose function considers it decisive in the supply chain in the agricultural market. The communication actions that have been launched seek precisely to serve as support and, at the same time, farmers and ranchers perceive the brand as an alternative of value when they need a spare part, accessory or agricultural component and decide to go to stores, workshops , dealers or distributors associated with Kramp. “We want to take clients to the house of the agricultural dealer, because, if they are successful, we too,” they say from the Dutch multinational.
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