Kramp revolutionizes the concept of retail

With the desire to continue being leaders in the market and respond to all and all the needs of its customers, Kramp has revolutionized the concept of retail in the field of spare parts and accessories. Your new store model, which was presented at FIMA 2018, will be in three types of customers.

On the one hand, there will be a part oriented to professionals in agriculture that requires immediacy and that at a glance, you can see what products they need; On the other hand, there is an area dedicated to a more universal client, from agricultural professionals who are not, they are linked with a part for monthly dealers with products with special discounts.

“Our will is to separate the businesses, today, the concessions have very short margins of sale of tractors and machinery, and in some cases almost nonexistent.Through that short conversion of sales, the tractor park has been seen reduced, and we must look for new ways of income, “says the director of sales of Kramp Agriparts Iberia, Ricard Escayola, who conceives this new concept of agricultural store as if Outside” Zara, in which everyone can feel identified ”

With a red shop that goes more in Europe, and in Spain already has half a hundred – its catalog exceeds 560,000 references (in 2012 it had 134,000) -, Kramp believes that this concept of retail was demanded by the market and that it’s about logical evolution. “We could define it as a soft franchise, in which we take care of all the strategic support, and our partner has to do the professional management of the business, the old style has already been finished.”

The CEO of the group, Eddie Pedok, was also present at the presentation, who received his satisfaction for the company’s overall results in 2017, although he recognized problems in the national market due to the lack of rain and the drought. “However, we are convinced that we will continue to grow,” he added.

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