Joint promotion of fruits, vegetables and flowers makes exports double since 2010

Sales of fruits, vegetables and flowers in foreign markets have doubled since Portugal Fresh – Associação para a Promoção de Frutas, Legumes e Flores de Portugal (Association for the Promotion of Portuguese Fruits, Vegetables and Flowers) was set up in 2010. 

Portugal Fresh’s estimates for 2019 indicate that Portuguese exports should be in excess of 1600 million euros, a 105% growth compared to the figures in 2010, a year in which there wasn’t yet any joint promotion strategy and sales to foreign markets accounted for 780 million euros.

Portugal Fresh disclosed these figures during Fruit Logistica, which is taking place in Berlin until Friday, and in which 32 Portuguese companies and organisations are participating.