Huercasa new stage starts betting on the added value and integrating into Anecoop
Segovia Huercasa company dedicated to the production and marketing of plant products of V range, presented its new products in the framework of Fruit Attraction. They all represent a strong commitment to innovation and are aimed at value creation and business projection. Including the expansion of its product, its integration into Anecoop and presentation of its new corporate image.
By Marta Fernandez
Huercasa is the European leader in the field of Plant V range, product category that has strengthened with the launch of two new references: pumpkin and sweet potato cooked and sliced, fresh cream and beets.
V products range Huercasa brand.
The first, are vacuum packed and provide a crisp texture ready for use directly by the consumer in all types of recipes. Meanwhile, the cream of beet is also a completely natural product, suitable to be consumed directly. The latter is integrated into the ‘ready’ range, also composed of two salads and vegetables.
Integration into Anecoop
Also, its president, Felix Moracho, has announced the addition of Huercasa in Anecoop, which is a major step for the company, since Anecoop stands at the top positions of the national fruit and vegetable sector. In this sense, Moracho stressed that the company is committed to “strengthening cooperation and” joining representing Anecoop. “We share values, we have a great personal tune with the people leading the project and believe that from that confidence we can do great things together.”
The company has also revamped its brand image with new logo, slogan ( ‘Huercasa Savor the Country’), and a greater connection between its corporate dimension and its premier event of communication with consumers, ‘Huercasa Country Festival’
“This renewal is included in the new phase that opens the company and trying to unify and strengthen the values of Huercasa, around lifestyle country, making the hallmarks that differentiate us more visible”, added Moracho.
An action that moves to all elements of communication of the company, including the packaging of all its products, as well as a renewed corporate website, social networks and Landig page www.huercasacountryfestival.es
Huercasa is located in Sanchonuño (Segovia), and in 2015 achieved a turnover of 32 million euros. It exports about 80 percent of its production to more than 40 countries. The cooked corn on the cob and boiled red beets are its main references in which this firm is leading European operator.
