Hams Iberian of Spain in Rome with Nadal
The benchmark of Spanish gastronomy will be present in the most important tennis tournament and with greater impact in Italy, with 400 accredited journalists and 400,000 spectators each year. Attendees will taste the best Iberian hams directly from the hands of a professional cutter.
Hams Iberian of Spain landed in the Italian capital in the hands of our best athlete, Rafa Nadal. Rome is the first leg of a tour that will take the Iberian ham throughout Europe, framed within the promotional campaign for the second year are carrying out the Interprofessional Iberian Pig (ASICI) and the Ministry of Agriculture, Food and Environment Ambient.
Perceived in Italy as an exclusive and high quality product, the transalpine market becomes an essential stop for Iberian Hams. Italians are big consumers of our product, third in the world, with figures that have quadrupled in the last five years.
Italy, the Iberian Hams and Rafa Nadal, an unbeatable combination
The best product, with the most admired and in a superb tennis stage. The more than 400,000 people who come annually to enjoy the magic of tennis in the eternal city will enjoy the Iberians of Spain Hams, admire the art of cutting ham hands of a professional cutter and taste our product in a tent enabled in the tournament village.
The Rome tournament is a landmark, not only for the Iberian Hams, but also to Rafa Nadal. His seven victories make him the most successful clay court tournament tennis player, the last in 2013.
“Born in Spain. . Admired in the world “as the slogan of the campaign, the Mallorcan tennis player has always shown very much in favor of the promotion of Spanish products wherever he goes:
“An athlete travels a lot, and always nice to find Spanish products in the countries we visit. To help promote them makes me very excited. We have great products and it is important to make them known around the world for more and more people can evaluate them and enjoy them”.
The Interprofessional Iberian Pig Association (ASICI) and the Ministry of Agriculture, Food and Environment of the Government of Spain, cooperate in promoting international level of its products.
Source: ASICI
