Fruits do Brasil called the gateway to Europe

Brazil was the first Latin American country that already decided by the International Fair of Fruit and Vegetables (Fruit Attraction) in Madrid (Spain). In the last edition of the event presented the brand Fruit of Brazil, “a gift from the sun”, to open markets in Europe. Canary has already offered as hub for traffic “Brazilian” fruit in Africa and Europe.

If the presence of the VII International Fruit Attraction has been significant, the role of Brazil has overshadowed the rest of Latin American countries in this European show. His stand was impressive and his business has continued throughout the day. The relationship with Spanish companies has been more evident.

Speaking to Notimérica, the Business Development & Project Manager Fruit of Brazil, Helio Lobo has ausegurado that “production of Brazilian agriculture, only 3% goes to exports, since this is a very large country . For this reason, we are working to expand the market and have greater international presence to show the qualities and safety of Brazilian fruits, which are mainly Brazilian production and cultivated by the sun that the country throughout the year.”

Brazil is the third largest producer of fruit in the world, after China and India. In 2014, it produced 43.6 million tonnes of which only 2% exported. This volume is expected to triple in the next three years., According to the Brazilian Association of Producers and Exporters of Fruits and Derivatives (ABRAFRUTAS).

Brazil’s production is focused mostly for domestic consumption. “In 2014 we exported 670 million product, but we want to double that amount by 2020,” said Lobo, who has stressed the key role of Fruit Attraction to Brazil, where Brazilian firms choose the Spanish market for cultural proximity.

Currently, Brazil has “16 companies represented here at Fruit Attraction, of which five had no export culture but were geared towards the national level. But here, thanks to the production chain developed, we have seen that it is possible to develop an international market “he stated.

Brazilian fruits are sweet, juicy and fresh fruit, and abracan a wide range of products: avocados, bananas, grapes, lemons, limes, mangoes, melons, oranges, tangerines, watermelons and papayas, among others. Their acceptance is very good, according to Wolf, by “the taste and the amount of sugar that is different from the rest of the world.” Fruits do Brasil is a consortium between ABRAFRUTAS and the Brazilian Agency for Promotion of Exports and Investments (APEX-Brasil), which has the primary objective of supporting the establishment of international partnerships and delight customers worldwide, allowing them to feel Brazil through the flavors.

Papaya “Brazilian”

Regarding papaya, the Brazilian Association of Producers and Exporters of Papaya (BRAPEX) have also been in Fruit Attraction. Spain is one of the destinations of this product, an exotic fruit that does not occur in Europe. “It is increasingly common for healthy eating are prompted, and papaya falls within this requirement. It is within the power of the Europeans call a nutrition based on healthy and nutritious food,” said Franco Fiorot, the Executive Director of BRAPEX.

“The main European markets that matter most to BRAPEX are Spain, Portugal, England, France, Italy, Netherlands, but overall the EU is a market largely interested in buying Brazilian papaya” according Fiorot.

It is the first time BRAPEX attend this International Fair for the Fruit and Vegetables in Spain, but some companies had already attended. “The expectation for next year is some growth in exports,” he concluded.

During Fruit Attraction, the Brazilians are several companies that have participated, among which are ABRAFRUTAS-Fruits do Brasil, BRAPEX (Brazilian Association of Producers and Exporters of Papaya), citrus fruits GIBRAN Exporting LTDA, Itacitrus, Itaueira Agropecuaria SA, Macca Ind . e Com. of Desidratados Ltda., and TRANCOMEXGG.

Port of Las Palmas look kindly on the Brazilian fruit

The coordinator of the longshoremen of Las Palmas, Miguel Rodriguez, invited ABRAFRUTAS president, Luiz Roberto Barcelos, to know the port of Las Palmas and submitted as a strategic location for transshipment to Europe and Africa Brazilian fruit.
Currently, most of the goods reach the mainland via Rotterdam, a much longer trip if stop in the Canary Islands. The Port of Las Palmas can offer very competitive prices to take advantage of short sea shipping vessels laden with goods arriving in the Canaries and back, often virtually empty to the mainland.

Port of Las Palmas, by its geographical location, the quality of its facilities and the professionalism of its services would be an ideal place to redistribute part of the fruit that goes to Europe enclave.

Source: Notiamérica. www.canaryports.es