Fruit Logística 2020, the world of fresh products

With the largest number of exhibiting countries so far participating in FRUIT LOGISTICA 2020, the worldwide leading event of the fresh produce industry returns with a program full of events and a new arrangement of pavilions that further facilitates the creation of new links in The global fruit and vegetable business.

The event will feature companies from all links in the supply chain: from producers and exporters to importers, wholesalers and retailers; from specialists in crop improvement and protection to experts in technology and packaging; from transport and logistics operators to marketing agencies and certification providers.

By presenting an unparalleled amount of new products, services and ideas, FRUIT LOGISTICA is also the best opportunity to embark on a new commercial trip to almost any corner of the world.

Ecuador, for example, the Associated Country of FRUIT LOGISTICA this year, will present new and exciting products such as physalis, tamarillos, soursop and Andean blueberries, which offer fresh colors and flavors to the market. In fact, every country present has something new to offer. Professional visitors will find apples with orange skin and pink flesh with tropical flavor, lettuce leaves that double as a serving spoon, miniature melons that fit in the palm of your hand and much more.

Finding your way through FRUIT LOGISTICA 2020 and discovering the best that the industry has to offer will be easier than ever for professional visitors, thanks to a new arrangement that groups specific countries and segments, which makes the fair easier to to explore.

For the first time, many of the main international exhibitors of the event, including BayWa, Edeka, Fresh Del Monte, GlobalG.AP, SanLucar and Zespri and an important Belgian delegation represented by VLAM, will be presented together in Hall 27. The exhibition space Largest single in Messe Berlin, a recently completed area, which benefits from a specially dedicated entrance with taxi and bus connections, as well as quick and easy access to many other pavilions.

Nearby, in Hall B, professional visitors will be able to discover a greater quantity of products and services from Southeast Europe and the Mediterranean region. FRUIT LOGISTICA has experienced a significant increase in the number of exhibiting companies from both regions, a sign of its growing importance for the international fresh produce market. Meanwhile, the country with the highest representation in the number of exhibitors at FRUIT LOGISTICA, Italy, will be present in three pavilions connected between them, which will make it much more accessible for those interested in exploring what the Italian peninsula has to offer.

Spread across different points of the fair, an excellent series of talks and seminars will explore the various trends that are shaping the fresh produce industry today. The innovative and multimedia show ‘Fruitnet World of Fresh Ideas’ will begin on February 4, presenting the launch of the latest Trends Report of FRUIT LOGISTICA, which this time will have a complete guide to all aspects related to sustainability in the business of Fresh products and will analyze how the industry can become more sustainable in the future.

Within the framework of the exhibition, the program continues with Tech Stage, Logistics Hub, Future Lab and Fresh Produce Forum. Sustainability will also be a central issue here, with speakers explaining how the product industry can minimize the use of natural resources, for example, reducing carbon dioxide emissions, or finding more sustainable packaging forms that use alternative materials and even organic.

Then, on Friday, February 7, the new Career Network area will host special talks on hiring and professional development. The Start-up platform, which was a resounding success last year, will once again showcase the new and brightest projects in the industry.

Professional visitors can purchase a ticket for FRUIT LOGISTICA 2020 either in the online store specializing in event tickets or through representatives of the countries participating in FRUIT LOGISTICA.