Fruit Attraction is confirmed as the premier event for the marketing of fruit and vegetables in the EU

Fruit Attraction (# FA15), the big event of the horticultural sector, organized by IFEMA and FEPEX was held from 28 to 30 October, has closed the seventh edition beating all records and reinforcing its leading position as the main platform for marketing Fresh for the European Union. A total of 49,367 professionals from 100 countries attended this call, which means an increase of 22% over the previous year. Also, the number of exhibitors grew by 23%, with the presence of 1,028 companies from 25 countries, and 22% in the exhibition area, reaching 33,046 net square meters of exhibition for the fruit and vegetable industry.

In relation to the number of international participants increases greatly increased by 46%, reaching a total of 9,812 professionals from 100 countries. Those coming from Italy, France, Portugal, Netherlands, United Kingdom, Germany, Poland and Belgium meant 86% of participants from outside Spain, which effectively confirms Fruit Attraction as a key trade event for the production, marketing and European distribution also deserve special mention Latin America, professionals from 16 countries, with Brazil, Chile, Peru, Mexico and Argentina, which would add those coming from the US and Canada.

Similarly, assistance was relevant professionals in the MENA region (Middle East and North Africa), especially in Morocco, Egypt, Israel, Algeria, UAE, Tunisia and Jordan. Asian countries such as China, Korea, India, Hong Kong and Malaysia and other South Africa, Senegal, Mali and Angola have also increased their attendance this year reflecting the growing diversification of Spanish exports and Community

As for the exhibitors, international participation accounted for 27% of the total, highlighting EU companies from France, Italy, Portugal, UK, Belgium and Germany, reflecting the strength of the European offer by the Spanish. Also present were exhibitors from Brazil, Argentina, Chile, United States, Mexico, and a group of countries that participated in Fruit Attraction for the first time as Austria, Canada, India and Latvia

Nationally, Fruit Attraction 2015 with the participation of all regions except Baleares. The main communities have been exhibiting Valencia, with 128 exhibitors, with 123 Andalusia, Catalonia and Murcia with 96 and 86 exhibitors. It is followed by Madrid with 64 exhibitors, 34 Aragon, Extremadura 28 24 Castile and Leon, La Rioja 23 14 Navarra, Castilla-La Mancha 14, Florida 6 May Basque Country, Asturias and the Canary Islands in April with two exhibition.

Once again, the exhibition area of ​​producers and marketers of fruits and vegetables segment recorded increased representation and I mean 70% of the offer, with 714 exhibitors. Weight also had an important auxiliary industry, with 30% of supply -291 exhibitors, showing the strength of the entire chain of horticulture.

The new exhibition area incorporated in this edition, The Organic Hub, dedicated to biological horticultural products companies, was very well received by both exhibitors, whose share was 50 companies, and visitors. Similarly, this call has been reorganized area suppliers for production and distribution, according to their specialization. Thus, professionals were able to visit companies Auxiliary Industry, Distribution and Logistics, where they found the best providers to distribute their products in good condition and in the Tech4Fruits space, known solutions and technological innovations in the service of improved productivity and production quality.

B2BFruit New Markets

For the third consecutive year, the space “B2BFruit New Markets”, hosted more than 200 business meetings between exhibitors and buyers from 15 countries, this time from Eastern Europe, Scandinavia, and other European and Middle East.

In addition, the International Guest Programme Madrid brought together more than 600 professionals and distribution chain purchases from 53 countries, with high power of decision in his company and ability to negotiate in the Hall.

Total success in the Technical Conference Program

Parallel to the exhibition, Fruit Attraction celebration was also the scene of many activities and conferences which offered more than 2,000 professionals attending a space for discussion and exchange of knowledge.

Among others, stressed the First International Symposium on Persimmon, Kaki Attraction, focused on the production and commercial reality of this fruit; Stone Fruit Attraction II, whose objective was to bring the production of Spanish stone fruit in value.

Fruit Attraction has strengthened its range of organic fruit and vegetables in addition to the space The Organic Hub, with a day promoted by F & H under the heading Markets and marketing of organic fruits and vegetables in Europe. They also highlighted other workshops, as Retail Fruit, organized by Alimarket-; The hub for fresh marketing more efficient and better connected world products, coordinated by Ports of Spain; Evaluation sole authority: a tool towards a more productive and more competitive, by FEPEX and AEPLA most innovative Spanish agriculture, and INIA Days: possibilities of logistics in the food chain, by INIA and FEPEX.

Gateway Innova and Innova Forum

One more year, one of the major initiatives was the Gateway Innova, the space dedicated to highlighting the latest products, varieties or brands exhibiting companies offered in scoop the fruit and vegetable market during the three-day fair. This area presented a total of 37 new products proposed by participants.

In the same vein, the Innova Forum was the scene of different presentations of new products and participants.

Moreover, Fruit Fusion, organized in collaboration with the Ministry of Agriculture, Food and Environment, under the slogan “Sabores Vanguard” gastronomic space became a forum for information, innovation and interpretation of the best products Orchard serving the food. Oriented to provide greater prominence to the products of the exhibitors, acting as a showcase to the Horeca Channel initiative.

Fruit Attraction returned to facilitate the collection of fruits and vegetables from exhibitors for the Food Bank of Madrid, which brought together more than 30,200 kilos of fruit and vegetable products for joint use 5000 more than last edition-.

The great feast of the sector has become the future commitment to the international fruit and vegetable sector and a solid foundation of work for strengthening the next edition to be held on 5 to 7 October 2016 sitting.

Source: FEPEX