Fendt, undisputed leader in image of its sector
Once again, the Fendt brand has obtained the most outstanding place in the Image Barometer of the German Agricultural Society (DLG) 2016, with 60 points in the Agronomic Engineering category. According to a statement from the DLG, “Fendt, with the same exact number of points as the previous year, got the 1st position for the 17th consecutive time.”
As the director of the Board of Directors of AGCO/Fendt, Peter-Josef Paffen, said “we are very proud that German professional farmers have chosen us for the 17th time in a row as the best agricultural equipment brand of the year. We will do everything in our power to justify both the first position obtained in the image ranking and in obtaining the trust of our clients”.
Once a year, the German Agricultural Society conducts a telephone survey of more than 700 professional farmers of the DLG through an institute for market research. The brand index is calculated from four different areas: market knowledge, brand loyalty, brand performance and brand image.
Fendt is the leading high technology brand of AGCO Corporation, targeting customers with the highest demands. Fendt tractors and combine harvesters do farm work and other interesting tasks on farms around the world. In many areas of agricultural technology, Fendt sets a trend in innovation and development. In this way, Fendt customers can benefit first of all from the most innovative technology to increase the performance, efficiency and profitability of their agricultural businesses. AGCO Fendt has about 4,200 employees in the research, development, distribution, sales and marketing sectors, as well as production, technical assistance and management at its Marktoberdorf, Asbach-Bäumenheim, Hohenmölsen and Feucht plants in Germany.
For more information about this brand, click on www.fendt.tv and www.facebook.com/fendtglobal.
About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural solutions and helps more forms of agricultural production through its full line of equipment and associated services. AGCO products are sold under its five leading brands Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, all supported by Fuse® precision technologies and agricultural optimization services, and are distributed globally through a combination of Approximately 3,000 distributors and/or independent dealers in more than 140 countries around the world. Founded in 1990, AGCO is headquartered in Duluth, Georgia (USA). In 2015 it reached a net sales figure of 7.5 billion US dollars. For more information, visit http://www.AGCOcorp.com. For news about the company and events, follow it on Twitter: @AGCOCorp. For financial news on Twitter, through the hashtag #AGCOIR.
Source: AGCO Iberia S.A.
