Companies of Huelva berries open new business lines in Fruit Attraction

The seventh edition of the Trade Show Fruit and Vegetable, Fruit Attraction, co-organized by IFEMA and FEPEX in Madrid, has served for producers and exporters Huelva attend customers from across the European Union (EU), thus reinforcing the major markets where, in addition to opening new lines of business with national distributors in Europe and even from Asia and the Middle East operating.

This has been explained some of the Huelva companies present at the fair, as Jose Antonio Martin (Agromartín), one of the representatives of Plus Berries. “This year has seen an increased presence of public and higher activity than in previous years,” said the lepero entrepreneur, who added that the fair has served to “strengthen trade relations with our existing customers and to establish new companies from the domestic market and European countries such as England or Germany. ”

Plus Berries, group of companies producing strawberries, raspberries, blackberries and blueberries, presented at the fair a new packaging, BerryBowl, focusing on the quality berries seeking the Premium line, according to Jose Antonio Martin, “has been widely accepted from the public and customers. ”

Meanwhile, for the manager of Cuna de Platero, Juan Báñez, the seventh edition of Fruit Attraction it has been “very positive, with satisfactory results that encourage us to develop a new campaign with our best predisposition and expectations.” At this point, it stressed that “we have developed a strong commercial activity and a full program of activities for the promotion and dissemination of our fruits and their properties, which have shown the main strategic lines of the cooperative for next season, clearly marked innovation, quality and CSR. ”

One year, Cuna de Platero has opted for this leading international trade fair, participating in different spaces and forums to publicize the news of their products and processes, as Gateway Innova, where participants had the opportunity to Berrycatessen know, Cuna de Platero Premium berries; and Innova Forum, where Cuna de Platero presented Picking Fresh, the innovative collection of fresh fruit.

In addition, the moguereña cooperative has carried out an important promotional and informational activity of the nutritional and health properties of red fruits, as well as their extraordinary gastronomic qualities, presenting the second edition of the awareness campaign: Fresayunando, healthy breakfasts Crib Platero; and offering show cooking “Strawberries in three states” in Fruit Fusion; Aina hand, Masterchef contestant Jr.

Grufesa also took the large agri appointment to present its launch of blueberries under the trademark ‘Mr.Blue’, which Grufesa manager, Carlos Cumbreras, stressed that “is for us to continue to evolve and move, we are attentive to what the consumer wants. ”

In addition, Grufesa has been present at the fair with the slogan “Our roots, the future to follow,” through which has shown its “significant commitment Andalusian strawberry varieties to leverage its better adaptation to the land and environment , which ultimately translates into higher quality fruit and flavor. ”

Palos strawberry, meanwhile, has maintained contacts with potential customers from both the European market, as Eastern Europe, Asia and the Middle East, plagued days of business meetings and marked by a greater number of people.

Palos strawberry also took the opportunity to present their new products that diversify their production, such as raspberry, blueberry or peach; as he stated, with great success, innovative and quality to attract consumers betting, such as its strawberry sorbet with cava or Palos strawberry tart.

Administrator and manager Fresgarrido, José Antonio Garrido, he was “extremely satisfied” with the outcome of the Fruit Attraction, which has opened negotiations with two major European supermarket chains, as well as establishing new lines market in Poland and Switzerland.

Likewise, Fresgarrido has contacted blueberry producers Asturias, northern Portugal and Peru to market their products, while negotiations have been opened with a producer in Morocco, which José Antonio Garrido took stock ” very positive “also distributor company line.

In addition, Fresgarrido has received the seal Co-Excellence, a hallmark of excellence with the consumer, designed by the Consumers Union of Huelva, which distinguishes those companies that design their value chain towards excellence and loyalty of consumers.

The manager of the Association of Producers and Exporters of Strawberry of Huelva, Rafael Dominguez, also described as very “satisfactory” result of this edition of Fruit Attraction, noting that the partners have had the opportunity to do “many commercial contacts, production and innovation and reach new customers. ”

Rafael Dominguez stressed that at this fair, which is strengthened year on year and increased inflow this year, the stand of Freshuelva has had the visit of the ministers of Agriculture, Isabel García Tejerina, and Employment, Fatima Báñez, which, in its view, it demonstrates “the strength of the red fruits of Huelva in the creation of wealth and employment in the domestic agriculture sector.”

Secretary of State for Immigration and Emigration, Marina del Corral, and Deputy Director General of Immigration, Carlos Mora, also showed their support for Huelva berries; like he not missed an appointment with the Minister of Agriculture Freshuelva, Carmen Ortiz, who was a guest at the presentation of Freshuelva Partners, with which Freshuelva recognized companies collaborate with producers and exporters to develop the sector the Huelva berries.

Source: Fresh Huelva