Case IH organizes a ten-week program with which it will gather more than 1,000 dealerships from Europe, the Middle East and Africa to receive training in new products and updates, with more than 60 tractors and machines available, with more than 10,000 HP total. A site with more than 1,000 ha to test the machinery in real conditions.

The upgrades of the Maxxum, Puma and Optum tractors manufactured in St. Valentin, and of the Farmlift telescopic handlers, were the focus of one of the biggest events ever organized for the commercial personnel of the Case IH dealers of the entire EMEA region. (Europe, the Middle East and Africa).

For this training, held on a large farm near Bratislava (Slovakia), have passed a total of 10,000 marketers of the Case IH network, organized by countries in sessions of three days. Each participant was able to learn in small groups the theory behind the latest advances in the Case IH products, and directly after that he was able to put it into practice in the more than 1,000 ha suitable for the management of the available machines.

“Among the highlights were the latest advances in precision agriculture from Case IH,” including the new project that combines the management system of turns in header II (advanced) and AFS Accuturn technology to develop the new Accuturn Pro , that automates all the operation of the money orders, “explains Gavin Enright, commercial training director of Case IH in the EMEA region.

“We also present to the dealers the advances in the Maxxum tractor, including the active clutch system, which allows deactivating the transmission with the brake pedal, and the new eight-speed Semi Powershift, commercially named” ActiveDrive 8 “, which contributed to that the Maxxum 145 Multicontroller will win the title of Machine of the Year 2018 “, he detailed.

“Attendees were also able to examine and drive the new Puma X 140, 150 and 165 models, and to know the latest updates for the high-power Puma models (185-240) in terms of front axle improvements, fuel economy measures such as the new variable-pitch fan, an exclusive motor brake for this range, the advantages of the Powershift / CVX transmission and the changes that the introduction of the ‘Tractor Mother Regulation’ (TMR) regulation has required.

The advances in the Optum CVX range were also presented, including the introduction of a new 250 CVX Optum 250 CVX model, opening the range. In addition, participants were able to learn about the performance and capacity improvements in the Farmlift telescopic handler range, including Phase IV engines with Hi-eSCR emission technology, a high-capacity hydraulic pump option for the Farmlift 632, 735 and 935 models. and enhanced Powershuttle features in the Farmlift 635 and 742 versions, plus new LED light packages for all models.

“Our market has brought together in this fantastic training organized by our Austrian central to almost 70 commercials from Spain and Portugal in order that our network is able to respond to all the needs that the modern farmer is demanding today,” says Pedro Cavero , responsible for Network Development for Case IH Iberia.

“This training has offered our dealers the opportunity to check in the field all the advances presented to the public at the FIMA fair, held in February in Zaragoza, just before these products reach their concession,” argues Toni Ruiz, Marketing Director for Case IH Iberia.

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