Best Extra Virgin Olive Oil of the campaign is delivered 20014 – 2015
Finca La Reja de Bobadilla (Malaga), with its oil organic production obtains Spain Food Award of the Ministry of Agriculture and other rules oils Oleoestepa The Immaculate Conception, La Roda de Andalucía (Seville), were awarded Olivarera La Purisima, Priego de Córdoba (Córdoba) and Hualdo Homes, SL, of El Carpio de Tajo (Toledo).
Minister of Agriculture, Food and Environment, Isabel García Tejerina, said during the ceremony Food of Spain Awards for Best Olive Oil Extra Virgin 2015, olive oil is recognized as the staple food of our diet Mediterranean, and the best image of the Brand Spain; also part of our agricultural, industrial and food culture, treasured for over twenty centuries of history being “the mill of the world”. A title that can only be achieved with quality recognized at all times and in all places. ”
García Tejerina said talk of more than 355,000 olive-growing holdings (about 38% of the total), which generated 46 million workdays per year, and 70% of production is carried out cooperatively by about 1,000 mills .
And if these figures make visible their social character, he stressed the minister, export offers us its economic profile. Thus, in the 2013-2014 season the figure exceeded 1,100,000 tons, an entire historical record. Thus, oil ranked fourth among the products exported, with a value in 2014 amounted to 2.727 million euros.
Moreover, he added García Tejerina, that year we have managed to overcome Italy in the export to the United States, something unthinkable just three and a half years ago.
The situation and expectations of olive and olive oil have radically changed, and today they have a guarantee of environmental and social economic sustainability, thanks to the 1,000 million euro per year that the sector will receive in EU funding, stressed the minister .
Moreover, Isabel García stressed that “today, in commercial establishments, there are fewer offers at abnormally low prices or trivialize a product of such quality as our” liquid gold “.
Promotional campaign
Moreover, the minister said, “We worked a lot on promotion. We participate, together with the European Union, which is developing campaigns Interprofessional Spanish Olive Oil, both the internal market and in third countries, and in particular India and Indonesia. ”
And in foreign markets, it has already started the promotion campaign starring Rafa Nadal. Rafa is, since 2010, the best known Spanish personalities in the world, whose personal values and sport make him the best ambassador of our ham, wine, olives and olive oil.
García Tejerina assured, at the end of his speech that the sector has a bright future, and a huge market to conquer. A challenge has indicated, for which it has the basics: the product and convinced of its value.
Source: Magrama
