Smurfit Kappa, leader in the paper and corrugated cardboard packaging sector, has once again revolutionized the packaging sector with the development of a new range of multi-purpose paper. It is an innovation that allows to use both digital printing, water based or UV, as with traditional flexographic printers, thus offering customers a broader range of options for their products.
This new type of paper will open a world of new possibilities for the packaging industry and allow customers to take full advantage of the potential offered by digital printing, maximizing their capabilities and allowing them to obtain greater flexibility, personalization and increased sales thanks to its impact on the linear.
As a supplier of a wide portfolio of packaging products, Smurfit Kappa has taken advantage of its knowledge and experience in the market to develop this unique and sustainable solution, which can be used with all printing technologies. Not in vain, its tool ShelfSmart has a graphic design personalized and well thought out, increases the sales in all the channels, reason why every time it is more demanded the solutions of impression of quality and with a high degree of personalization.
Lars Henriksson, vice president of product development of the paper division of Smurfit Kappa, has ensured this innovation that “Smurfit Kappa is committed to digital printing in order to offer customers with an appropriate graphic design and with a suitable flexibility and quality”. This new range of paper has behaved in an extraordinary way in our beta tests and it seems that it will have a promising future. It will be another step forward in our journey towards the digitalization of the paper packaging industry. ”
The launch of this new multipurpose paper is planned for this year and follows the line of investment Smurfit Kappa is making in the latest generation printing machines.